Launched in June/July 201, Fiction - Lies and Filth offers quality menswear to a South African market. All their garments are manufactured locally, using the highest quality fabrics and custom made trims.
Speaking to Rebecca Davis, owner Anton Steinlechner says the idea came about when they identified a niche in the men's clothing market for limited quantity fashion items, and decided to go for it.
We saw a gap in the market where we can focus on finishing looks for guys instead of dressing them from head to toe— Anton Steinlechner, owner
Their customers are men who have no time to shop because of their busy schedules. Fiction puts matching clothes together, using quality garments that suit their customer needs.
They are currently supplying two stores, Kelly Red in Cape Town and Dip Street in Johannesburg. They also have an online store on www.fictionliesandfilth.com
Listen to the full conversation below: