The Ad Feature with Jonathan Cherry

Superbowl 2015 ads

The Superbowl final is one of the most watched television events in the USA, and the average cost to place a 30-second commercial during the 2015 broadcast was US$4.5million.

As a result, a lot of time and effort is put into the adverts, and they have become a highlight for ad fundis.

Jonathan Cherry took a look at this year's ads and found that many of them tended to be on the depressing side, such as this advert for Nationwide:

And there is this advert from Nissan - which Youtube viewers have mixed feelings about:

Pick of the week

While Jonathan's pick this week, also from the Superbowl, is also quite serious, it is a very powerful advert and based on an apparently true story about domestic abuse:

Listen to Jonathan Cherry's chat with Kieno Kammies here:


Read More
Brands not using social media in 2016 are lagging behind

Brands not using social media in 2016 are lagging behind

Jonathan Cherry looks at the use of social media as a tool between customers and brands.

David Bowie made a masterpiece of everything he touched...even these commercials

David Bowie made a masterpiece of everything he touched...even these commercials

Aside from his creative genius in the music and film arena, the late David Bowie also appeared in a number of television commercials.

How brands that make their product features entertaining always hit the mark

How brands that make their product features entertaining always hit the mark

Advertising expert Jonathan Cherry, says that brands must make their product features entertaining, in order to win over loyalty.

Gone are the days of CSI budgets. Big brands must better invest in social causes

Gone are the days of CSI budgets. Big brands must better invest in social causes

Advertising expert Jonathan Cherry explores why major brands must make sure they are invested in social interests.

How Starbucks 'stole' Christmas with their red coffee cup controversy

How Starbucks 'stole' Christmas with their red coffee cup controversy

Advertising expert Johnathan Cherry looks at the new seasonal coffee cup that has many religious Starbucks lovers seeing red.

Five marketing lessons to be learnt from the VW test-rigging scandal

Five marketing lessons to be learnt from the VW test-rigging scandal

Ad expert Jonathan Cherry takes a look at the marketing and branding lessons to learn from the Volkswagen test-rigging saga.

Popular articles
#ANC54 Final Top 6 Nominees

#ANC54 Final Top 6 Nominees

The African National Congress (ANC) has announced its official nominees for the party's top leadership.

When nominations at  ANC’s ‘terrible, but awesome’ conference can begin

When nominations at ANC’s ‘terrible, but awesome’ conference can begin

702/CapeTalk presenter Eusebius McKaiser interviews veteran journalist Karima Brown and HuffPost SA’s Carien du Plessis.

‘A spectacular display [by Baleka Mbete] of sucking up to ensure a paycheque’

‘A spectacular display [by Baleka Mbete] of sucking up to ensure a paycheque’

eNCA’s Jeremy Maggs interviews political puppet Chester Missing about his views on Baleke Mbete’s endorsement of Cyril Ramaphosa.

ANC decides it will have only one Deputy President

ANC decides it will have only one Deputy President

The bid to introduce a second Deputy President has failed.

Zuma went for everyone he considers an enemy - Justice Malala

Zuma went for everyone he considers an enemy - Justice Malala

On Saturday, the President delivered his political report with a few scathing words directed at his detractors.

'Banned ANC delegates have shot themselves in the foot, got what they deserved'

'Banned ANC delegates have shot themselves in the foot, got what they deserved'

Deputy Editor of Financial Mail, Sikonathi Mantshantsha says branches were warned but did not listen, and he has no sympathy.

Adam Habib: Where would the money to fund free education come from?

Adam Habib: Where would the money to fund free education come from?

Vice-Chancellor of Wits University Adam Habib says Zuma's promise requires about R40 billion in order to be fulfilled.

LISTEN: Father of drowned toddler speaks of dangers and heartbreak

LISTEN: Father of drowned toddler speaks of dangers and heartbreak

Connor Weber, fell unnoticed into a bin of water and drowned.