Ina Paarman shares her recipe for success

Culinary icon and entrepreneur Ina Paarman has become a household name in South Africa.

After leaving her lecturing job at the Cape Technikon in 1982, she opened her own teaching kitchen in the converted garage of her Constantia home using a R4 000 investment from her career-driven mom.

I love my job. But my mother, who was in business, said to me 'Jy is te slim om vir die government to werk.'

Ina Paarman, culinary icon and entrepreneur

She went from training ambitious students on campus to teaching housewives and "tannies" who wanted to impress their families with simple dishes.

Paarman explains that her products were inspired to help other working mothers who need shortcuts in the kitchen to make nutritious meals.

I realised that there is gap in the market for food that is healthy and home-made. Food you can eat with a clean conscience.

Ina Paarman, culinary icon and entrepreneur

Now her popular brand offers a range of cooking products including spices, seasoning, salad dressings, soups, sauces, stuffing, stock powder and bake mix.

She employs over 200 highly-skilled and loyal staff in her business.

Despite being the face of the brand, Paarman says her son Graham and the rest of the team have all contributed to her success.

I think combination is what makes the magic.

Ina Paarman, culinary icon and entrepreneur

Listen to the full conversation from CapeTalk's Breakfast with Kieno Kammies:

Watch the video of Ina icing cakes...


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