The Genesis Project is the action learning component of the Postgraduate Diploma in Entrepreneurship (PDE). This is according to Stuart Hendry, the director of the UCT Development Unit for New Enterprise, and the course convenor of the Genesis Project.
He says the course produces students who go out into the world with the view to create jobs, rather than looking for one.
From day one the students have to set up and run their own businesses says Hendry and it is a challenging course.
The focus of the diploma is to create students with a unique set of graduate attributes— Stuart Hendry the director of the UCT Development Unit for New Enterprise
Our focus is on creating as life-like a business situation as possible. So the students have to literally form a business, network the class and put their business teams together. And they have to conceptualise the product and raise their own start up capital. We literally want the to take their product form conception to production, to market...— Stuart Hendry the director of the UCT Development Unit for New Enterprise
Hendry says this is UCT's way of contributing high impact entrepreneurs to South Africa's economy.
Over the years they've had some wonderful success stories.
Pippa Hudson highlighted a business called NOVA.
She spoke to the businesses Operations Head Nick Pentz, and Marketing Head Jabulile Mabuza. They are a diverse group of six and they have developed a cellphone holder that fits into a car air-vent.
The group came up with the idea as a way to try and prevent road accidents to prevent people using their phones while driving.
The cellphone holder is magnetic and it attaches to the dash board. It comes with a metal sheet that the user attaches to their phone and it is compatible with any phone.
Listen to the full conversation below: