New Audi R8 advert gets a ban for 'irresponsible depiction of speed'

An Audi R8 advert has been banned by the Advertising Standards Authority (ASA) for going against motoring commercial regulations. The clip shows an eyeball dilating as the car is accelerated.

ASA claims the advert shows an 'irresponsible depiction of speed' and has subsequently pulled it.

Jonathan Cherry from Cherryflava says people are aware that if you get into a car and speed away irresponsibly, there will be consequences. Speaking on the R8 advert, Cherry says ASA was a bit harsh in banning the ad. It's advertising, not reality.

People know what an Audi R8 is and what it can do without any form of advertising

Jonathan Cherry of Cherryflava

People who buy a Ferrari or Audi R8 don't buy it because of convenience or utility, they are buying it because it gives them some kind of status understanding that this thing has hard performance

Jonathan Cherry of Cherryflava

Cherry emphasised that consumers need to be responsible and says sports cars are a fantasy for most people which the advert played upon.

Listen to the full conversation below:


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