Jonathan Cherry is fascinated by the concept of 'brand collaboration'

Jonathon Cherry, Director of CherryFlava Media spoke to CapeTalk's Kieno Kammies about brand collaborations and how businesses have moved into that space to license themselves and create extra revenue.

When a brand collaborates with another brand, natural innovation occurs because you marrying two completely different concepts and creating something new.

Jonathan Cherry of Cherryflava

Cherry gave a few South African examples where brands have collaborated to create something new and rake in extra revenue. He spoke about the collaboration between Mrs Balls and Simba, Coca Cola and Klipdrift and Amarula and chocolate brands.

Listen to the full conversation below:

For his pick-of-the-week, Jonathan is adamant that this ad will scoop ad of the year award. This is the ad for a new fragrance by KENZO World.

It is absolutely brilliant... It is so fresh, and at the same time feminine ...

Jonathan Cherry of Cherryflava

Check out the ad below:


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