Jonathan Cherry is fascinated by the concept of 'brand collaboration'

Jonathon Cherry, Director of CherryFlava Media spoke to CapeTalk's Kieno Kammies about brand collaborations and how businesses have moved into that space to license themselves and create extra revenue.

When a brand collaborates with another brand, natural innovation occurs because you marrying two completely different concepts and creating something new.

Jonathan Cherry of Cherryflava

Cherry gave a few South African examples where brands have collaborated to create something new and rake in extra revenue. He spoke about the collaboration between Mrs Balls and Simba, Coca Cola and Klipdrift and Amarula and chocolate brands.

Listen to the full conversation below:

For his pick-of-the-week, Jonathan is adamant that this ad will scoop ad of the year award. This is the ad for a new fragrance by KENZO World.

It is absolutely brilliant... It is so fresh, and at the same time feminine ...

Jonathan Cherry of Cherryflava

Check out the ad below:

Read More
October deadline for four universities to submit improvement LLB degree plans

October deadline for four universities to submit improvement LLB degree plans

Universities under review who wish to continue offering an LLB degree have to show they are going to improve standards says CHE.

Music streaming is the way to go (the CD is dying) - music blogger

Music streaming is the way to go (the CD is dying) - music blogger

Blogger Simon Hodgson responds to reports that revenue from music streaming in SA has increased by 334.2% over the past year.

"My relationship with Helen Zille is difficult" - Mmusi Maimane

"My relationship with Helen Zille is difficult" - Mmusi Maimane

DA leader Mmusi Maimane says he is disappointed in Helen Zille over her tweet on colonialism.

Oldest apple tree found on Table Mountain

Oldest apple tree found on Table Mountain

Tru-Cape's varietal expert, Buks Nel unpacks the history of the oldest apple tree located on Table Mountain.

Team 'Pretty Griddy' could be crowned SA's Braai Master

Team 'Pretty Griddy' could be crowned SA's Braai Master

One of etv's Ultimate Braai Master finalist teams, the Ilgmanns from Somerset West, talk about their 6 weeks in the bush.

New app helps 'citizen scientists' keep track of marine mammals

New app helps 'citizen scientists' keep track of marine mammals

2015 Small Business Awards finalist Dreamweave Digital, created the Seafari tool which is now live and free to download.

Popular articles
Scopa could probe Fransman for R9 billion paid to consultants

Scopa could probe Fransman for R9 billion paid to consultants

The payments in question were made between 2005 and 2008 while Fransman was Transport and Public Works MEC.

October deadline for four universities to submit improvement LLB degree plans

October deadline for four universities to submit improvement LLB degree plans

Universities under review who wish to continue offering an LLB degree have to show they are going to improve standards says CHE.

"My relationship with Helen Zille is difficult" - Mmusi Maimane

"My relationship with Helen Zille is difficult" - Mmusi Maimane

DA leader Mmusi Maimane says he is disappointed in Helen Zille over her tweet on colonialism.

"I'm no longer going to watch Isidingo"

"I'm no longer going to watch Isidingo"

Will Isidingo lose viewership over it's episode tackling racism?

Oldest apple tree found on Table Mountain

Oldest apple tree found on Table Mountain

Tru-Cape's varietal expert, Buks Nel unpacks the history of the oldest apple tree located on Table Mountain.

Mandela's granddaughter calls for Jacob Zuma to step down

Mandela's granddaughter calls for Jacob Zuma to step down

Ndileka Mandela says it's a blatant "No" when asked if she will be voting for the ANC in the next elections.

Sea Point's Mojo Market opens for business on Thursday

Sea Point's Mojo Market opens for business on Thursday

A new lifestyle market is set to open in Sea Point, offering a variety of food, art, fashion and entertainment seven days a week.