Jonathan Cherry is fascinated by the concept of 'brand collaboration'

Jonathon Cherry, Director of CherryFlava Media spoke to CapeTalk's Kieno Kammies about brand collaborations and how businesses have moved into that space to license themselves and create extra revenue.

When a brand collaborates with another brand, natural innovation occurs because you marrying two completely different concepts and creating something new.

Jonathan Cherry of Cherryflava

Cherry gave a few South African examples where brands have collaborated to create something new and rake in extra revenue. He spoke about the collaboration between Mrs Balls and Simba, Coca Cola and Klipdrift and Amarula and chocolate brands.

Listen to the full conversation below:

For his pick-of-the-week, Jonathan is adamant that this ad will scoop ad of the year award. This is the ad for a new fragrance by KENZO World.

It is absolutely brilliant... It is so fresh, and at the same time feminine ...

Jonathan Cherry of Cherryflava

Check out the ad below:


Recommended

by NEWSROOM AI
Read More
Task team to deal with Eskom debt needs to move very fast - expert

Task team to deal with Eskom debt needs to move very fast - expert

Business Unity SA, Martin Kingston says there is no time to wast on dealing with problems at Eskom as it is an essential institution.

Two Gauteng mayors before ANC Integrity Commission for hampering VBS probe

Two Gauteng mayors before ANC Integrity Commission for hampering VBS probe

The ANC says this decision was taken because the two are said to be frustrating forensic investigations.

[LISTEN] MyCiTi security guard helps deliver a healthy baby girl

[LISTEN] MyCiTi security guard helps deliver a healthy baby girl

Anele works as a security guard at the Milnerton MyCiTi bus station and helped deliver a baby because the ambulance was late.

Day Zero comedy show to hit the shores of Cape Town

Day Zero comedy show to hit the shores of Cape Town

The show is produced by four Cape Town comedians who came together and found humour the events of 2018.

Kirstenbosch curator's widow thanks hospital's 'unsung heroes'

Kirstenbosch curator's widow thanks hospital's 'unsung heroes'

Kirstenbosch National Botanical Gardens curator Phillip Le Roux died on Wednesday after a horrific cycling accident.

Here is what to do if you're affected by driving licence backlog

Here is what to do if you're affected by driving licence backlog

The WC Traffic Department has made provisions to cater for motorists affected by the backlog with the issuing of driving licences.

Popular articles
Adriaan Basson the second journalist to lay a charge against an EFF member

Adriaan Basson the second journalist to lay a charge against an EFF member

Earlier on Friday, Karima Brown laid a charge of intimidation against a party member who sent her what she says is a threatening text.

'Love your vulva the way it is' - Designer vaginas are dangerous, warns Dr Eve

'Love your vulva the way it is' - Designer vaginas are dangerous, warns Dr Eve

So-called 'designer vaginas' are created through various surgical or non-surgical procedures, explains clinical sexologist Dr Eve.

Two Gauteng mayors before ANC Integrity Commission for hampering VBS probe

Two Gauteng mayors before ANC Integrity Commission for hampering VBS probe

The ANC says this decision was taken because the two are said to be frustrating forensic investigations.

'Cyril is the most popular president since Nelson Mandela'

'Cyril is the most popular president since Nelson Mandela'

Author Max de Preez weighs in on where SA would be if Jacob Zuma was still president and the impact of Ramaphosa now.

Kirstenbosch curator's widow thanks hospital's 'unsung heroes'

Kirstenbosch curator's widow thanks hospital's 'unsung heroes'

Kirstenbosch National Botanical Gardens curator Phillip Le Roux died on Wednesday after a horrific cycling accident.

Here is what to do if you're affected by driving licence backlog

Here is what to do if you're affected by driving licence backlog

The WC Traffic Department has made provisions to cater for motorists affected by the backlog with the issuing of driving licences.

Cause of capsized catamaran outside CT harbour under investigation

Cause of capsized catamaran outside CT harbour under investigation

All eight people, including tourists and crew, were safely rescued from the capsized vessel near Table Bay on Monday evening.