For all the movie blockbusters that have hit the big screen in recent years none come close to the clamour for tickets to see 50 Shades of Grey which opens globally on Friday the 13th.
It has set a new record for advanced bookings by beating the previous record set by the James Bond film Skyfall by three times (with two days still to go) and sets a new record for most screens used for one film.
The Cavendish cinema in Cape Town will use 9 of its 10 screens to show the picture on Friday.
Pippa Hudson spoke to Doug Place, Marketing Executive of Ster Kinekor. Despite the theme of the original books the movie was classified as a PG 16 for language, nudity and sex and not 18 as many may have expected.