Ad Feature

Ad feature: Word to advertisers, use cats!

Advertising in a London underground station was recently replaced with quirky posters of cats.

Jonathon Cherry, director at CherryFlava Media says this was a stunt by a collective of creative people who took photographs of their own cats and replaced the advertising with them.

The intention was to show advertisers that creativity is not just there to sell people something they don't necessarily need.

This was also an appeal to advertisers that images that people see daily affect them in profound ways. Rather put images that are kind to people than pictures that are trying to trick them into doing or buying something, Cherry explains.

It's an interesting idea and the internet love cats.

Jonathan Cherry of Cherryflava

Pick of the week: A campaign called Like My Addiction.

The campaign used a young woman called Louise Delage who is taking beautiful photographs of herself having fun in Paris. In every photograph there's a glass of wine which could be easily be missed because of the fun times portrayed in the images.

This shows how an addiction could easily be overlooked.

Watch the ad below:

Listen to the full conversation below:


Read More
Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Watch the Guptas pack their bags and run in Nando's inspiring new advertisement.

Jack Daniel's has the best Christmas advert ever

Jack Daniel's has the best Christmas advert ever

Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

Tesla proves that Elon Musk is a marketing mastermind

Tesla proves that Elon Musk is a marketing mastermind

Tesla loses breath-taking amounts of money every nanosecond, yet the brand is gold. Bruce Whitfield interviews ad guru Andy Rice.

Joburg restaurant changes racist name after outrage on social media

Joburg restaurant changes racist name after outrage on social media

Ad guru Andy Rice knocks Misohawni, but praises outdoor living retailer REI for closing all 151 of its stores on Black Friday.

Budweiser campaign tries to woo SA hearts and minds (and thirsty throats)

Budweiser campaign tries to woo SA hearts and minds (and thirsty throats)

Ad guru Andy Rice loves the new Budweiser campaign. The one by Kulula.com? Not so much…

SSA is promoting sales of Jacques Pauw’s book like no ad campaign ever can

SSA is promoting sales of Jacques Pauw’s book like no ad campaign ever can

Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

Popular articles
Lessons from the spectacular collapse of Steinhoff (e.g. diversity matters)

Lessons from the spectacular collapse of Steinhoff (e.g. diversity matters)

Bruce Whitfield interviews Gordon Institute of Business Science Dean (and marketing expert) Professor Nicola Kleyn.

Number of South Africans visiting the seaside has dropped

Number of South Africans visiting the seaside has dropped

Fedhasa's CEO is encouraging South Africans to take a look at the specials that are currently out there and make their bookings.

Casac to challenge Zuma's appeal of Abrahams High Court order

Casac to challenge Zuma's appeal of Abrahams High Court order

The National Prosecuting Authority (NPA) will appeal a High Court order that its head Shaun Abrahams leave office.

Instead of investigating state capture they are investigating me - Jacques Pauw

Instead of investigating state capture they are investigating me - Jacques Pauw

Journalist and author Jaques Pauw says he doesn't understand why he being investigated and summoned to appear before police.

 Metrorail central line trains suspended due to vandalism

Metrorail central line trains suspended due to vandalism

Metrorail regional manager, Richard Walker says criminals are making it hard for them to operate in the area.

Steinhoff money woes and why you should care

Steinhoff money woes and why you should care

The company lost around R100 billion leaving the JSE reeling in one of the biggest private sector business scandals.

How businessman Max Lichaba struck gold with his jewellery company

How businessman Max Lichaba struck gold with his jewellery company

Entrepreneur Max Lichaba built his own empire and is the CEO of Lichaba Creations and several other businesses. This is his story.