Advertising in a London underground station was recently replaced with quirky posters of cats.
Jonathon Cherry, director at CherryFlava Media says this was a stunt by a collective of creative people who took photographs of their own cats and replaced the advertising with them.
The intention was to show advertisers that creativity is not just there to sell people something they don't necessarily need.
This was also an appeal to advertisers that images that people see daily affect them in profound ways. Rather put images that are kind to people than pictures that are trying to trick them into doing or buying something, Cherry explains.
It's an interesting idea and the internet love cats.— Jonathan Cherry of Cherryflava
Pick of the week: A campaign called Like My Addiction.
The campaign used a young woman called Louise Delage who is taking beautiful photographs of herself having fun in Paris. In every photograph there's a glass of wine which could be easily be missed because of the fun times portrayed in the images.
This shows how an addiction could easily be overlooked.
Watch the ad below:
Listen to the full conversation below: