Small Business Focus, Evergreen Content

How to turn passion and purpose into pragmatism when building a business

Passion and purpose are two critical ingredients at every point of the business development life cycle.

These are not simply traits of an entrepreneur – they impact on thinking and behaviour which, in turn, impact on results.

Your passion and purpose need to morph as the business grows and becomes more complex.

Transforming correctly - and at the right point - in a business’s development is vital.

The Money Show’s Bruce Whitfield interviewed Aurik Business Accelerator’s Pavlo Phitidis on passion and purpose or – put differently - how and when to turn idealism into pragmatism.

Scroll down for quotes from the audio below.

You need to find that first customer at almost any price.

Pavlo Phitids, Aurik Business Accelerator

In the establishment phase it’s got to be about the customer.

Pavlo Phitids, Aurik Business Accelerator

If you’ve got a good product; people will talk about it.

Pavlo Phitids, Aurik Business Accelerator

Employ people to operate the systems you put in place.

Pavlo Phitids, Aurik Business Accelerator

Click here (then“like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.

Read More
Best. News. Ever!  The price of cocoa is falling

Best. News. Ever! The price of cocoa is falling

Cocoa is the main ingredient in chocolate; the reason for living. Bruce Whitfield interviews Nomu Brands cofounder Paul Raphaely.

How to ensure you get paid

How to ensure you get paid

Finding customers is one thing; getting paid is another. Bruce Whitfield interviews small business guru Pavlo Phitidis.

Unmarried, but living together? Here’s how to arrange your finances…

Unmarried, but living together? Here’s how to arrange your finances…

Bruce Whitfield interviews Galileo Capital Personal Financial Advisor Warren Ingram for his weekly personal finance feature.

Confused about collusion case vs banks? You’re not alone! An analyst explains…

Confused about collusion case vs banks? You’re not alone! An analyst explains…

Intellidex Financial Analyst Stuart Theobald explains what banks actually did wrong.

Meet Sisa Ntshona; the CEO who wants to run SA Tourism like a business

Meet Sisa Ntshona; the CEO who wants to run SA Tourism like a business

Tourism is a shining, job-creating light in an otherwise struggling South African economy.

South Africa is (yet again!) missing out on a commodities boom

South Africa is (yet again!) missing out on a commodities boom

The Money Show’s Bruce Whitfield interviews Clyde Russell (Asia Commodities and Energy Columnist at Thomson Reuters).

Popular articles
Govt explains why it’s not considering dredging of dams to increase storage

Govt explains why it’s not considering dredging of dams to increase storage

Is it viable to dredge the Cape’s dams – while levels are low – to increase their storage capacity?

De Lille to name and shame water guzzlers #WaterWatch

De Lille to name and shame water guzzlers #WaterWatch

Over 20 000 people using over 50 000 l/month have been identified and admission of guilt fines will be made public on Monday.

Ex-cyclone Dineo to hit Limpopo, Mpumalanga overnight - SA Weather Service

Ex-cyclone Dineo to hit Limpopo, Mpumalanga overnight - SA Weather Service

Despite the downgrade, residents in parts of Limpopo and Mpumalanga can still expect flooding and heavy rains.

Eek! Cape Town Mayor Patricia de Lille goes door-to-door to scold water-wasters

Eek! Cape Town Mayor Patricia de Lille goes door-to-door to scold water-wasters

Water wasters, beware! The Cape Town Mayor has had enough of you. And she’ll tell you in your face…

Why the iconic Nokia 3310 is so appealing (and making a comeback!)

Why the iconic Nokia 3310 is so appealing (and making a comeback!)

The most resilient and reliable phone ever made is making a comeback and some are saying it's long overdue. Here's why.

Paul O’Sullivan's arrest is attempt to scupper case against Phahlane - Ipid

Paul O’Sullivan's arrest is attempt to scupper case against Phahlane - Ipid

The police watchdog boss says the investigation into acting National Police Commissioner Khomotso Phahlane is at an advanced stage.