Small Business Focus, Evergreen Content

How to turn passion and purpose into pragmatism when building a business

Passion and purpose are two critical ingredients at every point of the business development life cycle.

These are not simply traits of an entrepreneur – they impact on thinking and behaviour which, in turn, impact on results.

Your passion and purpose need to morph as the business grows and becomes more complex.

Transforming correctly - and at the right point - in a business’s development is vital.

The Money Show’s Bruce Whitfield interviewed Aurik Business Accelerator’s Pavlo Phitidis on passion and purpose or – put differently - how and when to turn idealism into pragmatism.

Scroll down for quotes from the audio below.

You need to find that first customer at almost any price.

Pavlo Phitids, Aurik Business Accelerator

In the establishment phase it’s got to be about the customer.

Pavlo Phitids, Aurik Business Accelerator

If you’ve got a good product; people will talk about it.

Pavlo Phitids, Aurik Business Accelerator

Employ people to operate the systems you put in place.

Pavlo Phitids, Aurik Business Accelerator

Click here (then“like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.

Read More
Bloomberg makes fishy discovery when visiting Charles King (new owner of Tegeta)

Bloomberg makes fishy discovery when visiting Charles King (new owner of Tegeta)

Why is its registered address that of a violin shop? Bruce Whitfield interviews Intellidex’s Stuart Theobald.

5 reasons your expenses feel so much more (than the 4.6% inflation rate)

5 reasons your expenses feel so much more (than the 4.6% inflation rate)

The Money Show’s Bruce Whitfield interviews Econometrix Treasury Management Director George Glynos.

Meet Jonathan Ball, founder of South Africa’s leading publisher of English books

Meet Jonathan Ball, founder of South Africa’s leading publisher of English books

The Money Show’s Bruce Whitfield interviews Ball, who created Jonathan Ball Publishers 41 years ago.

This sport requires you to run, drive and fight all while remaining seated

This sport requires you to run, drive and fight all while remaining seated

eSports are more than just a game now and may even be an Olympic sport by 2024.

'Insecure? Underendowed? We’ve got the car for you!'

'Insecure? Underendowed? We’ve got the car for you!'

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice.

I want to ride my bicycle! I want to ride my bike!

I want to ride my bicycle! I want to ride my bike!

The business of cycling... The Money Show’s Bruce Whitfield interviews Team Dimension Data’s Doug Ryder.

Popular articles
NSRI has freed False Bay whale entangled in ropes

NSRI has freed False Bay whale entangled in ropes

NSRI has manged to free a southern right whale entangled in ropes in Fish Hoek, False Bay.

Local desalination company says no to small-scale tender

Local desalination company says no to small-scale tender

Tom Callaghan at Grahamtek says desalination tender is not viable for business but will bid for the large-scale land based plant.

Snakes on a plein: Drought to push snakes closer to properties

Snakes on a plein: Drought to push snakes closer to properties

Snake catcher Shaun McCleod says about 99% of snakes in the WC are just looking for food.

Vodacom to reimburse customers by end of the morning

Vodacom to reimburse customers by end of the morning

Spokesperson Byron Kennedy says the problem was a configuration change on their billing system.

5 reasons why South Africa granted Grace Mugabe diplomatic immunity

5 reasons why South Africa granted Grace Mugabe diplomatic immunity

 Simon Allison, Africa Editor at the Mail & Guardian explains the political considerations behind Mugabe's diplomatic immunity.

"ANN7 and  New Age sale is effectively a transaction between  Manyi and Guptas"

"ANN7 and New Age sale is effectively a transaction between Manyi and Guptas"

Phillip de Wet, Associate Editor at Mail & Guardian breaks down the sale of Gupta owned ANN7 TV Station and The New Age paper.

This is incredibly embarrassing for both countries - SAIIA Head of Governance

This is incredibly embarrassing for both countries - SAIIA Head of Governance

On Saturday international relations minister Maite Nkoane-Mashabane granted diplomatic immunity to Grace Mugabe.

Meet Bonang Mohale, BLSA's outspoken (‘don’t blame colonialism’) Chairperson

Meet Bonang Mohale, BLSA's outspoken (‘don’t blame colonialism’) Chairperson

The Money Show’s Bruce Whitfield interviews Business Leadership South Africa’s Mohale for his weekly “ShapeShifter” feature.