Anita Stanbury CEO of SA National Fashion Council (SANFC) says that it took a realization in 2011 from government and industry to see that an over-arching body is needed for the sector.
If we want to seriously utilize the talent that we have in this country, we have to have an over-arching body that is there to try and further the interest of our South African fashion industry and try and help to grow designer businesses.
Stanbury says that fashion councils globally tend to focus almost exclusively on the development of designers. She says that our local council wants to develop both aspirational designers such as the likes of David Tlale, as well as student and emerging designers.
Beyond that, we want to help them to be able to grow the business of fashion in South Africa and into the global market.
She explains that the plan is to incorporate an entire value chain into the development process of the fashion, clothing and textile industry, using fashion as a catalyst to grow jobs in the country.
Listen to the full conversation below: