Outrage over viral #stoptheknot video - but it has a deeper message

Comedy duo Derick Watts and the Sunday Blues, made up of Gareth Allison and Nic Smal, have been quietly observing the worldwide reaction to their recent video, which shows them "cutting off" the hair of unsuspecting victims sporting the top knot hairstyle, as seen below being sported by actor Colin Farrell.

The video notched up 4.5million views on youtube in just five days, and garnered a lot of online criticism, especially on international media sites such as the UK's Metro newspaper, The Independent, BuzzFeed and Australia's Business Insider, and on their comments sections.

It shows the friends discussing the hair style which has become popular around the world, but which has also had people commenting negatively about it. They then drive around Cape Town looking for people wearing it, and then film themselves cutting them off to the "bewilderment" of the victims and those around them.

If you've not yet seen the video, here it is:

But what many people failed to consider was the deliberate irony in their video - of Nic sporting a hipster moustache yet criticising the top knot hairstyle of other hipsters.

On Monday, 23 February, they finally revealed that the video was entirely staged, and that all their "victims" were friends of theirs, and that some of them didn't have their real hair cut off, but that they were carefully placed hair extensions.

Along with their press release, they put up the following video to "apologise" for the fallout brought about by the video.

Allison explains that their video simply wanted to show the irony of people making comments about other people, without realising that they were guilty of exactly the same thing. He added that this was also just the latest video in their series, which they have been producing for over three years. He also said that they wanted to show how they could make a viral video on a very limited budget.

Listen to Kieno Kammies' interview with Gareth Allison here:

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