Business Books

Generation Z is humanity’s best hope, says mind-bending new book

Generation Z – the post-Millennial generation – is the first ever in humanity’s history that is able to connect with every other human being on Earth.

In The Gen Z Effect: The Six Forces Shaping the Future of Business authors Tom Koulopoulos and Dan Keldsen unpacks a near future where disruption and reinvention is the accepted norm.

Generation Z will profoundly change marketing and manufacturing. They will oversee the annihilation of intellectual property and our oldest, most respected learning institutions.

We must embrace Generation Z as humanity’s best hope for solving our largest challenges and realising our greatest opportunities.

The Gen Z Effect outlines how you can prepare yourself, and your business, for an era of disruption, prosperity and progress like the world has never seen before.

"Simplicity and affordability of technology unites generations more than it divides them,” say the authors. Gen Z is not a demographical construct, but a generation-crossing set of behaviors shaped by technological innovation. Breaking up your workforce by generation is missing the point. Older workers can, and must, learn from younger ones and vice versa.

Listen to the audio in which Gateways Business Consultants MD Ian Mann reviews The Gen Z Effect.

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