Edcon to favour local brands instead of international

Edcon, South Africa's largest clothing retailer is planning to cut back on buying its clothing from international manufacturers.

The retailer currently buys over a third of its stock from China and India. Buying local means having more control over Rand fluctuations.

Evan Walker, retail analyst says this is not a new development for South African based retailers to be migrating back to local markets.

Walker says Edcon's strategy has been confusing over the last ten years, ditching some of its brands to acquire international brands.

Edcon expects to ditch 25 of its 37 international brands.

Edgars just needs to reinvent themselves in terms of their new styling and look to enhance their gross margins in store and the only way to that is to get those big international brands out where you making lower margins.

Evan Walker, retail analyst

He says retailers are trying to replenish their products quickly and that can only be achieved if the supply lines are short and fast.

Listen to the full conversation below:

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