Business Books, Evergreen Content

How the fictional Vuyo’s Wors became a real (wildly successful!) business

The Money Show’s Bruce Whitfield interviewed Miles Kubheka about his new book “Vuyo’s – From a Big Big Dreamer to Living the Dream” for his weekly business book review.

Kubheka is famous for turning the much-loved Hansa Pilsener TV ad “Vuyo’s Wors” into a successful food business.

Description on Amazon:

Many people became familiar with the phrase, “Ooh Vuyo – he’s such a big big dreamer” from the TV beer commercial that told a rags-to-riches story about an entrepreneur who starts a business selling boerewors rolls and grows it into a successful multinational business.

Wondering whether it was a true tale; Miles Kubheka did some research.

When he discovered that Vuyo was a fictitious character, he saw a gap in the market for developing an exciting business model.

Moving from his solid IT background into the food business was a major change for Miles, but he took the plunge into an industry he knew nothing about.

One step at a time, building on experience often learned from past failures, and with more than a little flair, he created a successful food business.

He told his story to anyone who would listen and in time found himself being asked to give motivational talks, initially to groups of students.

But the word spread; people were inspired by his story.

Before he knew it; Miles was sharing his insights at global platforms such as TEDx and to large audiences at corporate conferences.

This book is not a “recipe for success”.

It is rather many recipes which Miles shares with an enthusiasm that will encourage and inspire budding young entrepreneurs to achieve their own dreams of business success.

Listen to the inspirational Kubheka:

Click here (then“like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.


This article first appeared on 702 : How the fictional Vuyo’s Wors became a real (wildly successful!) business


Recommended

by NEWSROOM AI
Read More
SA Mohair industry (world’s largest) face extinction after Peta video/global ban

SA Mohair industry (world’s largest) face extinction after Peta video/global ban

The Money Show's Bruce Whitfield interviews Deon Saayman (Mohair SA), Gay van Hasselt (Angora farmer) and Belinda Abraham (SPCA).

Capitec Bank has SA’s strongest brand (based on satisfaction, reputation, etc.)

Capitec Bank has SA’s strongest brand (based on satisfaction, reputation, etc.)

The Money Show’s Bruce Whitfield interviews Brand Finance South Africa Director Jeremy Sampson.

MTN is South Africa’s most valuable brand (followed by Vodacom and a rising FNB)

MTN is South Africa’s most valuable brand (followed by Vodacom and a rising FNB)

The Money Show’s Bruce Whitfield interviews Brand Finance South Africa Director Jeremy Sampson.

Missed out on Bitcoin? Read this if you're wondering if it’s too late now

Missed out on Bitcoin? Read this if you're wondering if it’s too late now

If you invested R7287 in March 2010 it would now be worth R34 billion! BILLION! You read that right. Warren Ingram has advice…

Expresso’s Katlego Maboe answers personal questions about his own money

Expresso’s Katlego Maboe answers personal questions about his own money

The Money Show’s Bruce Whitfield interviews Maboe about his attitude to money (hopes and fears, successes and failures, etc.).

How the 'Vuyo’s Wors' ad inspired Miles Kubheka to create the Vuyo's franchise

How the 'Vuyo’s Wors' ad inspired Miles Kubheka to create the Vuyo's franchise

Food truck franchise Vuyo's was inspired by fictional character Vuyo and his business 'Vuyo’s Original Wors' in the Hansa beer ad.

Popular articles
We're not just cyclists - CT man turns punch-up with driver into safety message

We're not just cyclists - CT man turns punch-up with driver into safety message

He was punched in the face by a motorist last week and tracked the driver down for a meet-up, instead of laying charges.

[WATCH] The spectacular moment AB de Villiers bent the laws of physics

[WATCH] The spectacular moment AB de Villiers bent the laws of physics

The world now knows never to underestimate the athletic form of SA cricketer AB de Villiers after this gravity-defying catch.

[LISTEN] Dailene, the lady behind the video from Thursday's heist in Boksburg

[LISTEN] Dailene, the lady behind the video from Thursday's heist in Boksburg

Another heist was carried out in Boksburg on Thursday morning and led to five people being arrested.

Health Minister proposes scrapping of medical aid co-payments

Health Minister proposes scrapping of medical aid co-payments

The eradication of medical aid co-payments is one of a number of changes to the medical aid scheme proposed by Aaron Motsoaledi.

SANDF soldier arrested for robbery on trial for attempted murder

SANDF soldier arrested for robbery on trial for attempted murder

Operations chief, General Barney Hlatshwayo's personal driver was arrested on Tuesday.

3 emergency numbers you should have on speed dial and how they work

3 emergency numbers you should have on speed dial and how they work

These are the emergency numbers you should have on your cellphone and this is what you must understand about how they work.