Business Books, Evergreen Content

How the fictional Vuyo’s Wors became a real (wildly successful!) business

The Money Show’s Bruce Whitfield interviewed Miles Kubheka about his new book “Vuyo’s – From a Big Big Dreamer to Living the Dream” for his weekly business book review.

Kubheka is famous for turning the much-loved Hansa Pilsener TV ad “Vuyo’s Wors” into a successful food business.

Description on Amazon:

Many people became familiar with the phrase, “Ooh Vuyo – he’s such a big big dreamer” from the TV beer commercial that told a rags-to-riches story about an entrepreneur who starts a business selling boerewors rolls and grows it into a successful multinational business.

Wondering whether it was a true tale; Miles Kubheka did some research.

When he discovered that Vuyo was a fictitious character, he saw a gap in the market for developing an exciting business model.

Moving from his solid IT background into the food business was a major change for Miles, but he took the plunge into an industry he knew nothing about.

One step at a time, building on experience often learned from past failures, and with more than a little flair, he created a successful food business.

He told his story to anyone who would listen and in time found himself being asked to give motivational talks, initially to groups of students.

But the word spread; people were inspired by his story.

Before he knew it; Miles was sharing his insights at global platforms such as TEDx and to large audiences at corporate conferences.

This book is not a “recipe for success”.

It is rather many recipes which Miles shares with an enthusiasm that will encourage and inspire budding young entrepreneurs to achieve their own dreams of business success.

Listen to the inspirational Kubheka:

Click here (then“like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.

Read More
‘Empowerment endowments’ offer actual economic benefits to poor, black people

‘Empowerment endowments’ offer actual economic benefits to poor, black people

What is an “Empowerment Endowment”? Bruce Whitfield interviews Intellidex Financial Analyst Stuart Theobald.

Meet Bonang Mohale, BLSA's outspoken (‘don’t blame colonialism’) Chairperson

Meet Bonang Mohale, BLSA's outspoken (‘don’t blame colonialism’) Chairperson

The Money Show’s Bruce Whitfield interviews Business Leadership South Africa’s Mohale for his weekly “ShapeShifter” feature.

5 things to look out for at the ANC’s National Policy Conference

5 things to look out for at the ANC’s National Policy Conference

This time is very different, says Nomura International Emerging Markets Economist Peter Attard Montalto.

Half this article will no longer be true in the future

Half this article will no longer be true in the future

Humans acknowledge that change is inevitable, but resist it anyway.

BankservAfrica (Saswitch inventor) is still at it, changing the way we pay

BankservAfrica (Saswitch inventor) is still at it, changing the way we pay

The Money Show’s Bruce Whitfield interviews BankservAfrica CEO Chris Hamilton.

How the 'Vuyo’s Wors' ad inspired Miles Kubheka to create the Vuyo's franchise

How the 'Vuyo’s Wors' ad inspired Miles Kubheka to create the Vuyo's franchise

Food truck franchise Vuyo's was inspired by fictional character Vuyo and his business 'Vuyo’s Original Wors' in the Hansa beer ad.

Popular articles
Michael Mol (SA’s hunkiest, most well-known doctor) bares his soul about money

Michael Mol (SA’s hunkiest, most well-known doctor) bares his soul about money

The Money Show’s Bruce Whitfield interviews Mol about his money beliefs, hopes and fears, successes and failures.

3 best JSE investments in these recessionary times (by Truffle Asset Management)

3 best JSE investments in these recessionary times (by Truffle Asset Management)

The Money Show’s Bruce Whitfield interviews Truffle Asset Management Portfolio Manager Jonathan Du Toit.

WC Liquor Traders say new booze laws will shut small township traders down

WC Liquor Traders say new booze laws will shut small township traders down

The organisation says they were not consulted before the regulations were passed.

"If the ANC splits now it will not come into power in 2019"

"If the ANC splits now it will not come into power in 2019"

Political analyst Lukhona Mnguni takes a look at the big ANC provincial meetings that took place ahead of the national conference.

More South Africans on social grants than those earning an income

More South Africans on social grants than those earning an income

According to SAIRR researcher Gerbrandt van Heerden the number of people receiving social grants has increased by 328% since 2001.

5 facts about the new SA number plates being implemented this year

5 facts about the new SA number plates being implemented this year

No official date has been set for the roll out of SA's new number plate legislation, but here's what you need to know so long.