Fairtrade South Africa, Fair Trade Tourism (FTT), Marine Stewardship Council (MSC) and Forest Stewardship Council (FSC) have joined forces to create a public awareness campaign about sustainable products.
Jonathon Cherry, Director for CherryFlava Media, says it is becoming evident that more and more businesses are cutting corner in order to maximise profit and it important for people to understand how the cutting of corners really affects society.
The aim of the Labelwise campaign is to create consciousness about products, says Cherry.
They are trying to create an awareness on, for example, the toilet paper that you buy is it FSC certified, has it been accredited by people who look at the sustainability of the source of materials used.— Jonathan Cherry of Cherryflava
Pick of the week: It's an ad for a movie, for the upcoming Star Wars movie. Cherry says a series of trailers released on this movie have been creating an enormous hype with 4 million views.
[Watch] Official trailer for Rogue One: A Star Wars Story below:
Listen to Jonathan Cherry talk about how to be conscious with the kind of products we buy and how they affects the world around us: