According to Ana Lemmer, Head of Strategic Partnerships at Fairtrade Label South Africa (FLSA), Fairtrade aims to empower consumers to understand and exercise the agency in choices they make when shopping.
A Fairtrade product would mean that the producers and workers are part of an organisation that adheres to best practice ethical social, environmental and economic standards
That means the product journey is certified and audited right through the supply chain to reach the shelves of big retailers.— Ana Lemmer, Head of Strategic Partnerships at Fairtrade Label South Africa
When a product carries the Fairtrade mark it means the producers and traders have met Fairtrade Standards.
The Fairtrade Standards are designed to address the imbalance of power in trading relationships and promote workers rights and right the injustices of conventional trade.
It means the products was produced ethically, especially in the context of workers rights.— Ana Lemmer, Head of Strategic Partnerships at Fairtrade Label South Africa
To hear how products are Fairtrade certified, click and listen below: