#CapeFire - Pledges roll in for Primedia Broadcasting’s Fire Relief Fund

Primedia Broadcasting set up an impromptu pledge line on Wednesday morning to raise relief money after this week's #CapeFire scorched over 5 000 hectares of land.

On the fourth day of the terrible wildfires that ravaged the Cape Peninsula, CapeTalk and sister station KFM hosted a special #Fireradiothon. The two stations took donations, on the air and through a pledge line, from listeners and businesses who want to assist.

Volunteer Wildfire Services face 15 fires across Cape Town and desperately need South Africans to help them to protect communities.

The fund has reached the R3 million mark and is hoping to continue in its efforts to assist.The money will go towards much needed resources and equipment in firefighters' brave efforts to win the battle against blazes all over the city.

The pledges have been pouring in

21 calls were received in the first minute that the pledge fund was announced and the pledge line rang off the hook with calls from businesses and citizens pledging their support.

Here a some of the generous donations we've received:

  • Old Mutual's Chief Marketing Officer pledged R250 000 to the relief.

Africa Melane, yes, we are going to make your dream come true!

  • Nedbank pledged R200 000 to help with the fire relief.
  • FNB's regional manager Stephen Claassen pledged R200 000 towards the cause. The company also opened their e-Bucks platform for their four million clients to donate as well. The virtual points will be converted into cash committed towards the fund.

We also want to inspire our clients. So we've agreed to open our e-Bucks platform from this morning. They can go onto the website and click on the e-Bucks banner to donate to the fund.

  • The Foschini Group donated R100 000 to assist the Volunteer Wildfire Services.
  • MTN's Group CEO Sifiso Dabengwa pledged R100 000.
  • Managing Executive for ABSA Bank Doug Walker went on the air with Africa Melane to directly donate R100 000 to the fund AND an extra R100 000 reserved for matching other individual pledges.

Firstly, we want to launch with an initial lump sum of R100 000 and we certainly want to challenge other corporates and banks to match or better that. Secondly, you’ll be receiving plenty individual donations and contributions – which we will match again to the maximum of an additional R100 000.

  • Coronation Fund Managers also pledged a R100 000 to the cause.
  • Sasha du Plessis, Marketing Executive for Spur complimented the tremendous work by the Volunteer Wildfire Services and donated R50 000 to the cause.
  • Deloitte's Western Cape Provincial Head Marius Alberts donates R50 000
  • KFC gave R30 000 to the fire relief fund.
  • Tsogo Sun's Operations Director Johan Van Rooyen told Pippa Hudson that the company will donate R25 000.
  • Trustee of the charitable trust,Signature of Hope, Mike Fanin pledged R25 000 towards to the fund on the line with Kieno Kammies.

Some of these guys are ordinary people, everyday people risking their lives and putting their lives at risk. So anything that this cash can do to help will make an actual difference.

  • Western Cape Premier Helen Zille gave R1 000 of her money.
  • Executive Mayor Patricia de Lille committed herself to giving R1 000.

We are so proud of them; we salute them. The City of Cape Town and the people of the City of Cape Town; we thank them from the bottom of our hearts for what they are doing.

Listen to some of the other contributions that have been coming in:


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