#CapeFire - Pledges roll in for Primedia Broadcasting’s Fire Relief Fund

Primedia Broadcasting set up an impromptu pledge line on Wednesday morning to raise relief money after this week's #CapeFire scorched over 5 000 hectares of land.

On the fourth day of the terrible wildfires that ravaged the Cape Peninsula, CapeTalk and sister station KFM hosted a special #Fireradiothon. The two stations took donations, on the air and through a pledge line, from listeners and businesses who want to assist.

Volunteer Wildfire Services face 15 fires across Cape Town and desperately need South Africans to help them to protect communities.

The fund has reached the R3 million mark and is hoping to continue in its efforts to assist.The money will go towards much needed resources and equipment in firefighters' brave efforts to win the battle against blazes all over the city.

The pledges have been pouring in

21 calls were received in the first minute that the pledge fund was announced and the pledge line rang off the hook with calls from businesses and citizens pledging their support.

Here a some of the generous donations we've received:

  • Old Mutual's Chief Marketing Officer pledged R250 000 to the relief.

Africa Melane, yes, we are going to make your dream come true!

  • Nedbank pledged R200 000 to help with the fire relief.
  • FNB's regional manager Stephen Claassen pledged R200 000 towards the cause. The company also opened their e-Bucks platform for their four million clients to donate as well. The virtual points will be converted into cash committed towards the fund.

We also want to inspire our clients. So we've agreed to open our e-Bucks platform from this morning. They can go onto the website and click on the e-Bucks banner to donate to the fund.

  • The Foschini Group donated R100 000 to assist the Volunteer Wildfire Services.
  • MTN's Group CEO Sifiso Dabengwa pledged R100 000.
  • Managing Executive for ABSA Bank Doug Walker went on the air with Africa Melane to directly donate R100 000 to the fund AND an extra R100 000 reserved for matching other individual pledges.

Firstly, we want to launch with an initial lump sum of R100 000 and we certainly want to challenge other corporates and banks to match or better that. Secondly, you’ll be receiving plenty individual donations and contributions – which we will match again to the maximum of an additional R100 000.

  • Coronation Fund Managers also pledged a R100 000 to the cause.
  • Sasha du Plessis, Marketing Executive for Spur complimented the tremendous work by the Volunteer Wildfire Services and donated R50 000 to the cause.
  • Deloitte's Western Cape Provincial Head Marius Alberts donates R50 000
  • KFC gave R30 000 to the fire relief fund.
  • Tsogo Sun's Operations Director Johan Van Rooyen told Pippa Hudson that the company will donate R25 000.
  • Trustee of the charitable trust,Signature of Hope, Mike Fanin pledged R25 000 towards to the fund on the line with Kieno Kammies.

Some of these guys are ordinary people, everyday people risking their lives and putting their lives at risk. So anything that this cash can do to help will make an actual difference.

  • Western Cape Premier Helen Zille gave R1 000 of her money.
  • Executive Mayor Patricia de Lille committed herself to giving R1 000.

We are so proud of them; we salute them. The City of Cape Town and the people of the City of Cape Town; we thank them from the bottom of our hearts for what they are doing.

Listen to some of the other contributions that have been coming in:


Recommended

by NEWSROOM AI
Read More
Rustenburg SGB: Allegations against school didn't support a finding of racism

Rustenburg SGB: Allegations against school didn't support a finding of racism

The School Governing Body at Rustenburg Girls' Junior School (RGJS) has broken its silence on allegations of racism at the school.

'The Lazy Makoti's Guide to the Kitchen' a cookbook for modern Afropolitan women

'The Lazy Makoti's Guide to the Kitchen' a cookbook for modern Afropolitan women

Joburg-based chef Mogau Seshoene talks about the inspiration behind her popular cookbook and her move into the culinary world.

How SA pilot Tumi Katisi beat the odds to make her dream of flying come true

How SA pilot Tumi Katisi beat the odds to make her dream of flying come true

Boitumelo 'Tumi' Katisi is now a qualified commercial pilot and her next goal is to become a pilot instructor to teach others.

CT clubbers warned to watch out for spiked drinks after two sexual assault cases

CT clubbers warned to watch out for spiked drinks after two sexual assault cases

Rights group Triangle Project has issued a warning following at least two incidents of spiked drinks that led to sexual assaults.

Over R3 million raised by YOU to help with the fire damages in Cape Town!

Over R3 million raised by YOU to help with the fire damages in Cape Town!

Bruce Whitfield spoke to Gabrielle Ritchie, Independent Philanthropy Adviser & Consultant on the top five reasons people give.

How to donate to the Fire Relief Fund

How to donate to the Fire Relief Fund

This is your opportunity to assist Cape Town firefighters by contributing to a fire relief fund.

Popular articles
Daughter of Timol murder accused Joao Rodrigues reveals sexual abuse

Daughter of Timol murder accused Joao Rodrigues reveals sexual abuse

Tilana Stander talks about the abuse she suffered at the hands of her father.

WATCH:  Crash, bang, wallop! How would YOU explain this to YOUR boss?

WATCH: Crash, bang, wallop! How would YOU explain this to YOUR boss?

The woman comes out of the crash without a scratch but is visibly distressed by the incident that she may have to explain later.

Ever wondered why university vice-chancellors earn millions. Here's why

Ever wondered why university vice-chancellors earn millions. Here's why

CEO of Universities SA, Professor Ahmed Bawa explains why university vice-chancellors earn a lot of money while students struggle.

NPO director murdered in his Cape Town home, mourned

NPO director murdered in his Cape Town home, mourned

Curran was found stabbed to death in his Cape Town home about 48 hours ago.

24-hour traffic service to soon be introduced in Cape Town

24-hour traffic service to soon be introduced in Cape Town

Councillor JP Smith says the City has started to get the ball rolling to expand the traffic service to cover night time.

Madiba’s private secretary Zelda la Grange opens up about money (hers and his)

Madiba’s private secretary Zelda la Grange opens up about money (hers and his)

Bruce Whitfield interviews La Grange about her and Madiba's attitude to money (hopes and fears, successes and failures, etc.)