Over R3 million raised by YOU to help with the fire damages in Cape Town!

What are the top five reasons YOU choose to give and help?

Bruce Whitfield spoke to Gabrielle Ritchie, independent philanthropy adviser and consultant looking at the top five reasons why people are charitable or choose to give. This was after Primedia offered a platform where listeners and companies donated money to help with fighting the fire in Cape Town.

Some of the points she mentioned included the following..

  • Individual passion and commitment
  • Values
  • Urgency of the cause
  • Availability of information
  • Ease of processes for giving.

The entire interview is available here..

The initial target for money to be raised was R250 000 but as of this evening over R3 million had been raised thanks to all the listeners who parted with their hard earned cash and many corporate companies and individuals. Thank You.


This article first appeared on 702 : Over R3 million raised by YOU to help with the fire damages in Cape Town!


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