Fanta in Germany recently announced a celebratory 75th birthday marketing campaign under the theme “Let’s go back the good old days!”
“I don’t think they did the math, because 75 years ago in Germany was right in the middle of the Second World War,” says Vestact MD Paul Theron.
Fanta was launched at that time due to a shortage of Coca-Cola syrup. “Because Nazis,” explains the helpful Theron.
“Who was enjoying 1940?” asks Theron. “Maybe Adolf Hitler?”
The US Fed has a (dark) sense of humour
The US Federal Reserved last week released minutes from meetings held back in 2009. It seems they have a very dark sense of humour.
“At that time the world economy was in the toilet,” says Theron. “Chairperson Ben Bernanke, defending quantitative easing, starts a meeting with the following analogy…”
I’d like to start this meeting with a story of an elderly, wealthy gentleman who marries a very young woman and starts spending money like crazy. His friends are concerned he’s going to waste his entire fortune so they elect one of them to go and talk to him about it. The chosen friend tells the man, ‘Sam, remember, you can’t buy love.’ The old, rich guy replies, ‘I know you can’t buy love, but if you spend enough money you can buy something so close to it that you can hardly tell the difference!”
High-tech Uber launches print magazine for its drivers
Now worth $41 billion, high-tech Uber plans to transform transportation and… print media?
Uber just launched a print magazine called “Momentum” aimed at its drivers. The first issue has features on staying healthy while driving, updates on Uber’s regulatory triumphs and — one can imagine this being a quite useful article — tips on where to find bathrooms around the clock.
“I can’t believe this story!” exclaims Theron. “I’m still not sure if it isn’t from The Onion! What’s next? A book with printed maps so you can work out where you are?”
Listen to the audio for more detail.