Year-end functions and office Christmas parties don't always have to be a waste of time (or money).
Sports marketer and brand activator Andrew Ross explains that they have become a part of the retention strategy for many corporate businesses.
Ross says the success and efficiency of such events depend on how they are organised by the company.
End-of-year parties absolutely serve a purpose in corporate structure. If done badly, like any other event, they can be terrible.— Andrew Ross, Director at Chaos Theory
According to Ross, year-end celebrations are meant to foster camaraderie between colleagues and show gratitude to employees.
He explains that year-end parties will be planned and rationalised differently, depending on the field of work of the business.
The dynamics of a specific company need to be understood for any party to be successful. It depends on the serving objectives of the company.— Andrew Ross, Director at Chaos Theory
Ross talks more about how companies can get it right: