CapeTalk's Breakfast with Kieno Kammies broadcast live from the boardroom of Nomu.
Paul Raphaely, co-director of Nomu tells the story behind how the brand that was established in 2000.
Tracy Foulkes, who was in a catering job at the time, wanted a way out. She started developing a few ideas from her own kitchen and later partnered with Paul who had been reviewing his own career opportunities.
They sold a few items and within weeks they were already exporting to Holland, he says.
This brand was originally inspired and driven very personally by what Tracy really needed for her own kitchen, says Raphaely.
Nomu is a good case study of what can be done in South Africa with a good idea, well packaged and with an authentic story behind it.— Paul Raphaely, Co-director of Nomu
I still maintain South Africa is an amazing place to be able to get this sort of product, this kind of concept to trade. We have such a receptive, warm, fundamentally optimistic culture here.— Paul Raphaely, Co-director of Nomu
The breakfast team had a bit of fun and walked away with happy tummies. See some of Nomu products here
Listen to Paul Raphaely talk about how Nomu started below:
Watch the video below: