Marketers to spend R6.5-trillion in 2015 on advertising

Marketers will spend a whopping R6.5-trillion in 2015 on advertising, according to research firm Carat, a 4.6 percent increase over 2014.

Worldwide spending on advertising is forecast to climb another five percent in 2016.

This growth is largely fuelled by digital ad spend, expected to grow by 15.7 percent in 2015.

Digital advertising now makes up 24 percent of total advertising spend while television attracts 42 percent of spending followed by newspapers and magazines.


This article first appeared on 702 : Marketers to spend R6.5-trillion in 2015 on advertising


Recommended

by NEWSROOM AI
Read More
How to build a business that will survive constant technological change

How to build a business that will survive constant technological change

The Money Show’s Bruce Whitfield interviews Pavlo Phitidis, founder of Aurik Business Accelerator.

How to pay up to 45% less tax (and save the SA economy while you’re at it)

How to pay up to 45% less tax (and save the SA economy while you’re at it)

The Money Show’s Bruce Whitfield interviews Darryn Faulds, a fund manager at Grovest Group.

Wanna be debt free, less stressed and happy? It’s (literally) quite simple

Wanna be debt free, less stressed and happy? It’s (literally) quite simple

South African “consumers” (word chosen intentionally) are broke and stressed. It needn't be this way…

How much money is enough for you to be happy?

How much money is enough for you to be happy?

We speak to the author of "How much is enough? – Maximising Wealth and Well-being”; a personal finance book like none other.

Money CAN make you happy (but only if you don’t buy stuff with it)

Money CAN make you happy (but only if you don’t buy stuff with it)

Can money make you happy? Research proves it can, but only if you give it away or buy experiences instead material goods.

13 random thoughts on living a happier, less materialistic life

13 random thoughts on living a happier, less materialistic life

702/Capetalk's Kabous le Roux shares 13 thoughts he has on being less materialistic and living the good life right here right now.

Popular articles
News24 exposes how big SA corporates are funding fake news

News24 exposes how big SA corporates are funding fake news

A News24 investigation has exposed how some of South Africa's biggest companies have been advertising on fake news websites.

[Watch] SA choir stuns with isiZulu cover of Ed Sheeran’s ‘Shape of You’

[Watch] SA choir stuns with isiZulu cover of Ed Sheeran’s ‘Shape of You’

Khabazela shares some of the most popular tweets, posts, and videos on 'What's gone Viral'.

Zondi tells court that she had to 'look happy' in church out of fear for Omotoso

Zondi tells court that she had to 'look happy' in church out of fear for Omotoso

Cheryl Zondi is testifying against Pastor Timothy Omotoso who is accused of rape and human trafficking in his Durban church.

How Tracey Chambers is helping unemployed moms become entrepreneurs

How Tracey Chambers is helping unemployed moms become entrepreneurs

The Clothing Bank gives women access to discounted merchandise and 500 hours of training in money management and business skills.