But does it work?

Company CEOs increasingly feature in advertisements, but does it work?

More and more corporates are using their CEOs in their branding and advertising in order to enhance their reputation.

But does it work?

Listen to the audio (scroll down) for clips by the CEOs of Continental Linen, Burchmore and Hirsch's and a discussion thereof by Branding and Advertising expert Andy Rice.

There’s not an awful lot to get excited about in terms of their [the CEOs in the audio clip] delivery.

Branding and Advertising expert Andy Rice

It [CEOs in ads] can work but, ideally, you need a Steve Jobs.

Branding and Advertising expert Andy Rice

It can demonstrate supreme confidence in the product.

Branding and Advertising expert Andy Rice

It’s good to use a CEO to ride a wave in the right direction. It’s very hard when you’re using her or him to turn a bad situation around.

Branding and Advertising expert Andy Rice

This article first appeared on 702 : Company CEOs increasingly feature in advertisements, but does it work?


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