Toblerone put more air in the pack.— Jeremy Sampson
Toblerone has increased the gaps in its chocolate bar.
Who else is guilty of “shrinkflation”?
The Money Show’s Bruce Whitfield interviewed Jeremy Sampson, Brand Expert at Jeremy Sampson Corporate Strategies.
Listen to the interview in the audio below (and/or scroll down for more quotes from it).
This is like saying I’m going to knock out every other tooth in your mouth; that’ll save money.— Jeremy Sampson
Toblerone is a luxury brand. People are prepared to pay a bit more.— Jeremy Sampson
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Tesla’s share price immediately shot up by 3% after the news broke.
The bank also reported 18% growth in earnings. The Money Show’s Bruce Whitfield interviews Capitec Bank CEO Gerrie Fourie.
The Money Show’s Bruce Whitfield interviews Gordon Institute of Business Science’s Professor Nick Binedell.
The Money Show’s Bruce Whitfield interviews Intellidex MD and Financial Analyst Stuart Theobald.
The road to success is paved with f-ups. This movement connects people who share stories of failure and strategies for success.
8ta, Distell, Wi-Fi… Brands created by the company founded by Sampson, who famously made the Springbok “point the wrong way”.
Hot tip alert! Mia Kruger of Kruger International Asset & Wealth Management shares her stock picks of the week on The Money Show.
Finance Minister Pravin Gordhan confirms he was planning on returning early from an investor roadshow.
A list of some of the best burger specials in the Mother City to please your taste buds and your pocket.
Zwelinzima Vavi slams President Zuma for ordering the Finance Minister to cancel an international investment promotion roadshow.
Fedusa's secretary general says they have a mandate to fulfill and plans are in full swing to join Finance Investment Roadshow.
Historians show how so-called medical advancements brought to Africa during colonialism were not all they were cracked up to be.
The grade five learner from Bramble Way Primary was found dead, hanging at Netreg train station.
The CEO of Spur says food inflation has played a big role in making this difficult decision.