Toblerone put more air in the pack.— Jeremy Sampson
Toblerone has increased the gaps in its chocolate bar.
Who else is guilty of “shrinkflation”?
The Money Show’s Bruce Whitfield interviewed Jeremy Sampson, Brand Expert at Jeremy Sampson Corporate Strategies.
Listen to the interview in the audio below (and/or scroll down for more quotes from it).
This is like saying I’m going to knock out every other tooth in your mouth; that’ll save money.— Jeremy Sampson
Toblerone is a luxury brand. People are prepared to pay a bit more.— Jeremy Sampson
Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.
Recommendedby THE NEWSROOM
The Money Show’s Bruce Whitfield interviews Wits economic researcher Gilad Isaacs.
The Money Show’s Bruce Whitfield interviews Anglo American CEO Mark Cutifani.
The Money Show’s Bruce Whitfield interviews Woolworths CEO Ian Moir.
The Money Show’s Bruce Whitfield interviews Aurik Business Accelerator’s Pavlo Phitidis.
The Money Show’s Bruce Whitfield interviews Galileo Capital Financial Advisor Warren Ingram.
8ta, Distell, Wi-Fi… Brands created by the company founded by Sampson, who famously made the Springbok “point the wrong way”.
National Institute for Communicable Diseases says all cases traced back to the same bacterial strain and source needs to be found.
UCT planning expert raises concerns over bidder's proposed plans for Foreshore development.
The British gov issued a travel advisory‚ warning of possible attacks when traveling to SA, after a UK couple was kidnapped.
E Cape Saps says they are investigating the murder of five police officers and one retired soldier at Ngcobo Police Station.
Warren Ingram discusses his new book in which he shares practical ways for ordinary people to achieve financial freedom.