They’re not hiking prices, but making them smaller. Enter “shrinkflation”…

Toblerone put more air in the pack.

Jeremy Sampson

Toblerone has increased the gaps in its chocolate bar.

Who else is guilty of “shrinkflation”?

The Money Show’s Bruce Whitfield interviewed Jeremy Sampson, Brand Expert at Jeremy Sampson Corporate Strategies.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

This is like saying I’m going to knock out every other tooth in your mouth; that’ll save money.

Jeremy Sampson

Toblerone is a luxury brand. People are prepared to pay a bit more.

Jeremy Sampson

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