CapeTalk Breakfast with Kieno Kammies was broadcast live from the Fair Cape dairy farm in Durbanville for another edition of CapeTalk in the Boardroom.
Kieno Kammies spoke to CEO of Fair Cape Dairies Melt Loubser about the industry and how they have managed to survive heavy government regulations in the past.
Loubser says the agricultural industry was heavily regulated pre-1994 which made it difficult for the smaller enterprises to come into business.
Post-1994 the industry entered an exciting time where a free-market system was adopted, he says.
This industry is totally deregulated which means there is little government intervention. It is self-regulated, serves the needs of consumers and its a growing and prosperous industry.— Melt Loubser, CEO of Fair Cape Dairies
The Loubser family has been in the farming business for a very long time. The current farm has been part of the family since 1876 and it has passed from generation to generation.
In 1955, the Loubser's had 64 cows, and today they have 3 812, of which 1 712 are milked daily.
The also produce fruit juices, dairy desserts, and yoghurts, and distribute to big supermarkets in South Africa.
Listen further to hear of the remarkable things the Loubser's are doing in the Cape through the Fair Cape dairy farm: