The Science Of ... , Evergreen Content

South Africans love their loyalty programmes (e.g. Pick n Pay Smart Shopper)

Pick n Pay, Clicks and Woolworths have the most well-loved loyalty cards.

Amanda Cromhout, Truth

The Money Show’s Bruce Whitfield interviewed Amanda Cromhout, CEO at Truth, for his weekly “The Science Of” feature.

Truth is a consultancy that specialises in loyalty programme development.

It recently released findings after questioning 27 446 respondents regarding loyalty programmes.

It found that more South Africans are using loyalty programmes than in 2015 with the biggest increase (13%) amongst those under 25 years of age.

Loyalty programme use is up by 9.5% among those with a household income less than R20 000 and up by 7% among men.

There is a 6% rise in the use of loyalty programmes among all South Africans.

According to the research, about 60% of all South African consumers younger than 25 used loyalty programmes in 2016.

What type of rewards do customers prefer?

Cash discounts, of course!

Pick n Pay Smart Shopper is the most used (10.7 million members) loyalty programme in South Africa followed by Clicks Clubcard and Edgars Thank U.

Listen to the interview in the audio below for more detail (and/or scroll down for more quotes from it).

There are a lot of sceptics out there!

Amanda Cromhout, Truth

There are a lot of people who know how to milk the programmes.

Amanda Cromhout, Truth

South Africa has caught up with the rest of the world.

Amanda Cromhout, Truth

We encourage card-less loyalty programmes.

Amanda Cromhout, Truth

Click here (then“like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.

Read More
Brian Molefe must fall! – ANC leadership

Brian Molefe must fall! – ANC leadership

The Money Show’s Bruce Whitfield interviews labour analyst Terry Bell.

'What’s going to happen in 2019? Gwede Mantashe must be tone-deaf!'

'What’s going to happen in 2019? Gwede Mantashe must be tone-deaf!'

The Money Show's Bruce Whitfield interviews Prof Nick Binedell (Gordon Institute of Business Science) and EWN’s Stephen Grootes.

Michael Fridjhon (South Africa’s foremost wine expert) opens up about money

Michael Fridjhon (South Africa’s foremost wine expert) opens up about money

Every week The Money Show’s Bruce Whitfield interviews a famous person about her or his attitude to money.

Jay Naidoo begs for change (now, or we’re 'heading for an explosion')

Jay Naidoo begs for change (now, or we’re 'heading for an explosion')

Bruce Whitfield interviews former Minister (1994 – 1999) Jay Naidoo about his new book “Change - Organising tomorrow, today”.

3 best investments on the JSE right now (by Ashburton Fund Managers)

3 best investments on the JSE right now (by Ashburton Fund Managers)

Looking for stock picks? The Money Show’s Bruce Whitfield interviews Fund Manager Jason Forssman.

Want to retire rich? Mind your mind (not only your money)

Want to retire rich? Mind your mind (not only your money)

The Money Show’s Bruce Whitfield interviews Financial Life Planning Institute Certified Financial Planner Kim Potgieter.

Popular articles
Cape Town's flexi work hours an 'absolute hit'

Cape Town's flexi work hours an 'absolute hit'

Tax advisory company Grant Thornton has extended remote working and flexible staff hours since the City's announcement.

Read Spur CEO Pierre van Tonder's open letter to Solidarity's Dirk Hermann

Read Spur CEO Pierre van Tonder's open letter to Solidarity's Dirk Hermann

"Dear Dirk, I refer to your open letter published on Maroela Media on 23 May in which you make some contentious statements..."

Grade 6 pupil falls to his death at Edgemead Primary

Grade 6 pupil falls to his death at Edgemead Primary

MEC for Education at Western Cape says an investigation will be launched into the school tragedy.

3 emergency numbers you should have on speed dial and how they work

3 emergency numbers you should have on speed dial and how they work

These are the emergency numbers you should have on your cellphone and this is what you must understand about how they work.