Doom maker Tiger Brands’ profits triple

There’s been no spike in [Doom] sales at all.

Lawrence MacDougall

Consumers voted with their rands behind our brands.

Lawrence MacDougall

Tiger Brands reported an after-tax profit of R3.3 billion for the financial year.

That is up from the previous year’s R942 million.

The Money Show’s Bruce Whitfield interviewed Tiger Brands CEO Lawrence MacDougall.

MacDougall discussed his company’s results.

For more detail listen to the interview in the audio below (and/or scroll down for more quotes from it).

This practice of spraying insecticide into people’s faces is alarming. It’s highly irresponsible behaviour.

Lawrence MacDougall

Doom is made for insects. It’s not for human consumption.

Lawrence MacDougall

We understand the price elasticity of our brands far better than 12 months ago.

Lawrence MacDougall

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