The psychology behind Black Friday Frenzy and FOMO (fear of missing out)

Black Friday fever has thousands of shoppers flooding to shopping malls across the city to take advantage of massive price cuts.

CapeTalk's Kieno Kammies spoke to Sarina de Beer, psychologist and MD of market research company Ask Afrika about the psychology behind Black Friday.

According to De Beer as consumers we sometimes make irrational decisions that make us buy things we don't need and that we will probably never use.

There are certain dimensions that are pushed by the retailers and we fall for those quite easy.

Sarina de Beer, psychologist and MD of market research company Ask Afrika

Sometimes when we see people grabbing things, we think we are going to loose out and we start acting in the same way, wanting to get our hands on it.

Sarina de Beer, psychologist and MD of market research company Ask Afrika

Fear of missing out plays a big role in getting us to buy things that we maybe should not have.

Sarina de Beer, psychologist and MD of market research company Ask Afrika

Listen to an explanation about the psychology behind the Black Friday excessive shopping:

Read More
Zille calls for permanent behaviour change to saving water

Zille calls for permanent behaviour change to saving water

As Premier, Zille declared the Western Cape a disaster area to speed up the processes of funding necessary interventions.

Al-Bashir declines an invite to attend Islamic summit with Trump

Al-Bashir declines an invite to attend Islamic summit with Trump

According to EWN's Jean Jacques Cornish, Al-Bashir cited "private business" as his reason not to attend the summit.

What to look out for #BlackFriday online scams

What to look out for #BlackFriday online scams

Criminals will be on the prowl with more aggressive tactics to scam consumers looking to cash in on the mega discounts.

How to cash in on Black Friday fever (without shedding tears later)

How to cash in on Black Friday fever (without shedding tears later)

Amped for the shopping orgy ahead? Read this first; then ready… steady… SHOP!

Pitfalls for #BlackFriday shoppers

Pitfalls for #BlackFriday shoppers

Consumer journalist, Wendy Knowler, says consumers should be cautious of price manipulation from retailers.

Shop 'til you drop: The top 'Black Friday' deals this week

Shop 'til you drop: The top 'Black Friday' deals this week

Start your Christmas shopping off with a bang at these major retailers offering some impressive discounted sales for Black Friday.

Popular articles
'Red Tie Guy'  who captured the world's attention during an Obama speech dies

'Red Tie Guy' who captured the world's attention during an Obama speech dies

Stellenbosch University's Goldfields Residence confirmed the news of Mikhail Hendricks death in a social media post on Friday.

"We are waiting on a miracle” - city official on Cape Town drought

"We are waiting on a miracle” - city official on Cape Town drought

A City official told delegates at the African Utility Week conference that they never anticipated the severity of drought.

Cloud eggs are a new craze, here's how it's done (with no egg on your face)

Cloud eggs are a new craze, here's how it's done (with no egg on your face)

Kieno Kammies shows us how to make these fluffy clouds with their sunshine centres, a fad that's sweeping across social media.

3 emergency numbers you should have on speed dial and how they work

3 emergency numbers you should have on speed dial and how they work

These are the emergency numbers you should have on your cellphone and this is what you must understand about how they work.