Forget exports, SA wine could be a cash cow right here at home

Celebrated liquor expert Michael Fridjhon says that local wine sales are much more profitable than overseas exports.

Fridjhon explains that the vast majority of South Africa's wine exports is exported in bulk and bottled at it's port of destination.

He says the wine industry has been lulled into a sense of complacency, spending time marketing the sector overseas.

But Fridjhon advises that local wine sales are as profitable as those made abroad - in some cases, even more so.

Almost any regional market in South Africa is bigger than the major international one.

Michael Fridjhon, liquor industry authority

He has found that the total Guateng wine market is at least twice the size of the total bottled-South African wine market in the United Kingdom.

Fridjhon says that winemakers need to market their products domestically, in less traveled places, such as the Eastern Cape and Kwa-Zulu Natal.

It almost pays them to sell a lot less overseas and focus their investment in the local market on their doorstep.

Michael Fridjhon, liquor industry authority

Take a listen to the wine expert explain here:


Recommended

by NEWSROOM AI
Read More
Can you freely enjoy spaces in Cape Town? #FREESPACE activation opens up debate

Can you freely enjoy spaces in Cape Town? #FREESPACE activation opens up debate

Where is your space in Cape Town? Locals are welcome to partake in a month-long activation and dialogue at the Silo District.

Capetonians urged to comment on Bo-Kaap heritage protection plans

Capetonians urged to comment on Bo-Kaap heritage protection plans

Residents of the historic neighbourhood have over the years protested against the building of high-rise developments in the area.

No more swiping without sweating! Discovery Vitality introduces new swipe system

No more swiping without sweating! Discovery Vitality introduces new swipe system

The health programme piloted a new tag system at the exit points in a bid to crack down on fake gym visits at a few fitness clubs.

Uitsig High School must be reopened - for now, High Court declares

Uitsig High School must be reopened - for now, High Court declares

The High Court had initially agreed with the Western Cape Education Department (WCED) that the school should be closed.

UCT Summer School course puts spotlight on contemporary African writers

UCT Summer School course puts spotlight on contemporary African writers

The "Dimensions of Contemporary African Writing" course will be a quick-paced tour through writing from many parts of the continent.

Robertson Winery farm workers resolve wage strike

Robertson Winery farm workers resolve wage strike

After months of deliberations, anger and accusations, Robertson Winery and union agree on 8% across the board wage hike.

Popular articles
Bosasa's Angelo Agrizzi's shocking evidence at state capture commission

Bosasa's Angelo Agrizzi's shocking evidence at state capture commission

Agrizzi has revealed evidence which implicates former SAA chairperson Dudu Myeni in state capture.

Manyi: ATM is bigger than the ANC and we're gunning to govern

Manyi: ATM is bigger than the ANC and we're gunning to govern

While he couldn't quote precise figures, he claims that the party's size is in excess of a million members.

Chamisa's spokesperson describes tense situation in Zim as 6 civilians killed

Chamisa's spokesperson describes tense situation in Zim as 6 civilians killed

Opposition leader Nelson Chamisa has been calling for President Emmerson Mnangagwa to return home to resolve the situation.

Bryan Habana opens up about money, and now having to buy his own clothes

Bryan Habana opens up about money, and now having to buy his own clothes

Bruce Whitfield interviews the legendary Springbok about his attitude toward money (hopes and fears, successes and failures, etc.)

Woman arrives in CT after driving from Scotland to SA in her old Morris Minor

Woman arrives in CT after driving from Scotland to SA in her old Morris Minor

The journey began in Aberdeen, her father's birthplace, in June last year and ended in Mother City over the weekend.

[LISTEN] Discovery Health defends decision to shift certain ops to day hospitals

[LISTEN] Discovery Health defends decision to shift certain ops to day hospitals

Kieno Kammies speaks to Dr Ryan Noach Deputy Chief Executive at Discovery Health and Dr K who says his patients are suffering.