Forget exports, SA wine could be a cash cow right here at home

Celebrated liquor expert Michael Fridjhon says that local wine sales are much more profitable than overseas exports.

Fridjhon explains that the vast majority of South Africa's wine exports is exported in bulk and bottled at it's port of destination.

He says the wine industry has been lulled into a sense of complacency, spending time marketing the sector overseas.

But Fridjhon advises that local wine sales are as profitable as those made abroad - in some cases, even more so.

Almost any regional market in South Africa is bigger than the major international one.

Michael Fridjhon, liquor industry authority

He has found that the total Guateng wine market is at least twice the size of the total bottled-South African wine market in the United Kingdom.

Fridjhon says that winemakers need to market their products domestically, in less traveled places, such as the Eastern Cape and Kwa-Zulu Natal.

It almost pays them to sell a lot less overseas and focus their investment in the local market on their doorstep.

Michael Fridjhon, liquor industry authority

Take a listen to the wine expert explain here:

Read More
The Distinguishing UCT Campaign aims to grow the varsity's general endowment

The Distinguishing UCT Campaign aims to grow the varsity's general endowment

The campaign to grow the endowment represents an investment in UCT’s future.

Two petrol attendants killed in Bishop Lavis may be gang-related

Two petrol attendants killed in Bishop Lavis may be gang-related

A teenager was killed on Thursday and Bishop Lavis CPF chair Graham Lindhorst says they are not sure if the incidents are linked.

Climate change a real cause for concern for African wild dogs

Climate change a real cause for concern for African wild dogs

Prof Rosie Woodroffe paints the dire consequences of climate change on wild dogs.

Find out how the law protects your income

Find out how the law protects your income

Labour Lawyer, Michael Bagraim explains how to fight to protect your income legally.

John Maytham's Book Reviews: Serial killers, slavery and sieges

John Maytham's Book Reviews: Serial killers, slavery and sieges

John's three weekly book picks.

Robertson Winery farm workers resolve wage strike

Robertson Winery farm workers resolve wage strike

After months of deliberations, anger and accusations, Robertson Winery and union agree on 8% across the board wage hike.

Popular articles
Guptas deny Bell Pottinger links in exclusive BBC interview

Guptas deny Bell Pottinger links in exclusive BBC interview

The family spoke via their spokesperson, Gary Naidoo who claims the Gupta's were not involved in pushing the 'WMC' narrative.

Is marriage overrated? Listeners share differing views

Is marriage overrated? Listeners share differing views

Relationship guru and sexologist Dr Eve says the notion of the 'marriage advantage' is being debunked by many couples and groups.

South Africans working abroad may be double billed for their taxes

South Africans working abroad may be double billed for their taxes

National Treasury is reportedly planning to repeal a tax exemption on income earned by South Africans working overseas.

Disgruntled client behind hoax email - MiWay CEO

Disgruntled client behind hoax email - MiWay CEO

MiWay CEO Rene Otto has described a bogus email, in which black clients are referred to as 'baboons', as "fake news on steroids".

#BlackTwitter roasts Tbo Touch for his homeless man comments

#BlackTwitter roasts Tbo Touch for his homeless man comments

Media personality Tbo Touch trended on social media after tweeting about a homeless man.

Earn peanuts? How to best invest very small amounts...

Earn peanuts? How to best invest very small amounts...

Got a spare R200 or R300 a month? Here’s how to make that money work hard and grow…