Founder and head designer of Skinny Sbu Socks, Sbu Ngwenya, embarked on the road less travelled in building a successful and authentic South African brand.
Starting the business to finance his dream of being an actor three years ago, Ngwenya never imagined his sock line would become a viable business leading him to being the youngest sock maker in the world.
There were three major sock brands in the country when I started out, two of which were from out of the country.— Sbu Ngwenya, founder of Skinny Sbu Socks
I'm in my third year in business right now, I'm learning and failing. The great part is that I'm learning in real time with real people.— Sbu Ngwenya, founder of Skinny Sbu Socks
Speaking to 702/Cape Talk's Eusebius McKaiser, he shared how he dropped out of from the University of Johannesburg and put a mark up on socks he purchased for R5.
While funding and access to big distribution channels (retailers) were a challenge, he capitalised on social media and high profile individuals to market his brand.
The brand has been at Stuttafords for a year and it's been doing exceptionally well.— Sbu Ngwenya, founder of Skinny Sbu Socks
Local and international influencers such as Tumisho Masha, Terrence Howard, Prince Harry, Sir Richard Branson are among those who have given his work a nod.
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This article first appeared on 702 : Skinny Sbu Socks founder, Sbu Ngwenya, talks about building an authentic brand