PR buff Getty Gizaw the brains behind chic (and appointment-free) nail bar Soho

From marketing to manicures, Ethiopian-born entrepreneur Getty Gizaw has made her mark on the South African business scene.

Gizaw is the founder of the popular luxury nail and beauty salon Soho, offering a range of pampering services that require no appointments.

Soho has groomed top local and international celebrities and caters to those who are looking for convenience and comfort.

She describes how her nail and beauty bars offer several amenities inspired by those of New York and Los Angeles.

Gizaw began her career starting a PR and marketing company G2 Media Inc, 15 years ago in New York, working with local event organisers and talent scouts.

Our niche was to bring talent to the continent for performances and speaking engagements.

Getty Gizaw, entrepreneur

She reflects on her experiences of the local tourism industry and how she saw an opportunity to create her first Soho store in Sandton City Shopping Centre four years ago.

Gizaw says she faced some challenges starting out, but people have received her latest venture with positivity.

Soho just launshced their latest stylish branch at the V&A Waterfront in Cape Town they and will soon expand in further.

She says that Soho will soon be opening a store in Maboneng, Johannesburg and in Gabarone, Botswana.

Take a listen to her passionately describe her world-class service:


Recommended

by NEWSROOM AI
Read More
[WATCH] Self-professed handyma'am Julie Brunt shares her DIY tips and tricks

[WATCH] Self-professed handyma'am Julie Brunt shares her DIY tips and tricks

Better known as Jules with Tools, the DIY expert specialises in empowering other women with essential DIY skills.

[LISTEN] Black Sash in court to fight against grant deductions

[LISTEN] Black Sash in court to fight against grant deductions

The Black Sash's Lynette Maart says there is an urgent need to protect grant beneficiaries from exploitation.

Who will come out victorious? Survivor SA's top 3 get candid on eve of finale

Who will come out victorious? Survivor SA's top 3 get candid on eve of finale

They spent 39 days sleeping in the sand, eating rice, shivering through storms, and surviving backstabbing from their teammates.

3 things about airline industry practice every flyer should know

3 things about airline industry practice every flyer should know

Consumer journalist Wendy Knowler talks overbooking, flight cancellations and other airline industry woes.

Donate your old nail polishes and help empower unemployed women

Donate your old nail polishes and help empower unemployed women

For nail-technicians, much like many hands-on professions, practice makes perfect. Here's how you can help these women in need.

Sorbet's Ian Fuhr: "What was seen as a luxury is now seen as a necessity"

Sorbet's Ian Fuhr: "What was seen as a luxury is now seen as a necessity"

Bruce unpacks the essentials of successful franchising with Ian Fuhr of Sorbet and Standard Bank's Andrew Wilmot and Ethel Nyembe.

Popular articles
[LISTEN] Codeine addiction and abuse

[LISTEN] Codeine addiction and abuse

Member of the SASOP, Dr Eugene Allers chats about the causes behind addiction to over the counter medication.

 In the market for a 2nd hand car? Here are some tips to buy it on a budget!

In the market for a 2nd hand car? Here are some tips to buy it on a budget!

In the car feature, our very own car guy Tumelo Maketekete shares some tips and tricks to buying a car on a R100 000 budget.

Signs your jealousy may be getting unhealthy

Signs your jealousy may be getting unhealthy

Managing jealousy has become increasingly important, particularly with the evolving structure of modern relationships says Dr Eve.

Survivor winner Tom Swartz vows to buy his wife 'new boobies and a family house'

Survivor winner Tom Swartz vows to buy his wife 'new boobies and a family house'

Swartz says he would have done anything to get the R1 million prize money.

'There is no way Magnus Malan could've done the things he is accused of'

'There is no way Magnus Malan could've done the things he is accused of'

Former police minister Adriaan Vlok has rejected accusations that former minister Malan was at the centre of a paedophile ring.