Product placement is a non-traditional advertising technique that companies use to subtly promote their products through appearances in movies, television shows or other media.
An advertiser pays a media company to have their product or service displayed or featured in a show or movie in the hope of getting viewers to buy it.
Many people view product placement as deceptive and therefore unethical.
Does it work?
Do featured products generate a better return on investment than putting the same amount of money behind a conventional advertisement?
Listen to the audio (scroll down) in which Branding and Advertising Expert Andy Rice discusses product placement.
Product placements, if done properly, work better than traditional advertising as it overcomes PVRs and people getting up during ads. It has to be done subtly though.— Andy Rice (branding and advertising expert )
Transformers 4 has 55 examples of product placement!— Andy Rice (branding and advertising expert )