But does it work?

Does product placement in movies work? And is it ethical?

Product placement is a non-traditional advertising technique that companies use to subtly promote their products through appearances in movies, television shows or other media.

An advertiser pays a media company to have their product or service displayed or featured in a show or movie in the hope of getting viewers to buy it.

Many people view product placement as deceptive and therefore unethical.

Does it work?

Do featured products generate a better return on investment than putting the same amount of money behind a conventional advertisement?

Listen to the audio (scroll down) in which Branding and Advertising Expert Andy Rice discusses product placement.

Product placements, if done properly, work better than traditional advertising as it overcomes PVRs and people getting up during ads. It has to be done subtly though.

Andy Rice (branding and advertising expert )

Transformers 4 has 55 examples of product placement!

Andy Rice (branding and advertising expert )

This article first appeared on 702 : Does product placement in movies work? And is it ethical?


Recommended

by NEWSROOM AI

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
[Watch] FNB markets personal loans to broke, 'suddenly engaged' people

[Watch] FNB markets personal loans to broke, 'suddenly engaged' people

FNB gets a “zero” from Marutlulle and Co founder Sizakele Marutlulle for its new television ad.

Tesla is bankrupt – Elon Musk

Tesla is bankrupt – Elon Musk

Tesla’s finances are in dire straits. Ad expert Andy Rice (and Tesla shareholders!) doesn’t find Musk’s April Fools’ joke funny.

[Watch] SA beer trolls Aussies (who love it, until they hear it’s from Newlands)

[Watch] SA beer trolls Aussies (who love it, until they hear it’s from Newlands)

The people at Newlands Spring Brewing Co are legends, says ad expert Andy Rice, for their epic trolling/campaign in Australia.

Company CEOs increasingly feature in advertisements, but does it work?

Company CEOs increasingly feature in advertisements, but does it work?

Does it enhance a company's reputation to feature its CEO in its advertisements? We interview Branding expert Andy Rice.

Coca-Cola’s iconic “contour bottle” turns 100

Coca-Cola’s iconic “contour bottle” turns 100

Most of us would recognise it by its shards or touch alone. We discuss Coca-Cola’s “contour bottle” and ask, “But does it work?”

How proudly South African Supa Strikas became the biggest comic book on Earth

How proudly South African Supa Strikas became the biggest comic book on Earth

X-Men, Superman, Spiderman… They all pale in comparison to world’s biggest monthly comic book, SA’s very own Supa Strikas.

Popular articles
Highly-criticised world athletics body's rule could end Caster Semenya's career

Highly-criticised world athletics body's rule could end Caster Semenya's career

She faces ongoing complaints from rivals about having an "unfair advantage" on the track, but how fair is this proposed IAAF rule?

Cape plumber designs device to ensure geyser water doesn't go down the drain

Cape plumber designs device to ensure geyser water doesn't go down the drain

Wattapac is a water-saving bladder and pump designed to help plumbers save as much as 1 000 litres of water a day.

'He raped me every day for a year when I was 8 years old'

'He raped me every day for a year when I was 8 years old'

A woman has penned her triumphant story of survival after being sexually abused by an uncle as a child.

Staff at CPT hospital threaten to resign after Parly visit

Staff at CPT hospital threaten to resign after Parly visit

Khayelitsha Hospital staff claim they were ill-treated in front of patients during a visit by a Parliamentary Select Committee.

This is how much you should be paying your domestic worker

This is how much you should be paying your domestic worker

Stephen Rathai, director of employment standards at the Department of Labour talks on the new national minimum wage.

Madiba’s private secretary Zelda la Grange opens up about money (hers and his)

Madiba’s private secretary Zelda la Grange opens up about money (hers and his)

Bruce Whitfield interviews La Grange about her and Madiba's attitude to money (hopes and fears, successes and failures, etc.)

Mugg & Bean agrees to pay medical bill of customer

Mugg & Bean agrees to pay medical bill of customer

Mugg & Bean has agreed to pay for customers medical bills after a month of being in pain and pestering the chain to pay the bill.