Ford's image could get burnt by mishandling of Kuga controversy - expert

Ford motor company could suffer a massive blow to its brand due to the poor handling of their flaming Kuga vehicle models.

Motor News editor Mark Smyth says Ford has handled the controversy badly and could lose brand loyalty as a result.

During the past few weeks several Kugas equipped with the 1.6l EcoBoost engine have caught alight.

Three vehicles have burst into flames in the past week in East London, Vryburg and Brakpan.

Reshall Jimmy was killed in December 2015 when his Ford Kuga also caught alight.

Smyth advises that the car manufacturer should be recalling the car model, but Ford claims that investigations are ongoing.

He says that executives should be speaking out and responding to questions and public concerns, instead of remaining tight-lipped.

Smyth also explains the difference between recalling all vehicles versus free maintenance checks.

Take a listen to his analysis:


Recommended

by NEWSROOM AI
Read More
'Even if Sarb was nationalised, govt can't change its mandate'

'Even if Sarb was nationalised, govt can't change its mandate'

EFF leader Julius Malema has introduced a bill to nationalise the South African Reserve Bank (Sarb) in Parliament this week.

New radio telescope launched in SA to solve 'dark energy' puzzle

New radio telescope launched in SA to solve 'dark energy' puzzle

The multimillion-rand apparatus will be based at the site of the MeerKAT radio telescope array in the Northern Cape.

 DHET appoints a new NSFAS administrator

DHET appoints a new NSFAS administrator

Minister Naledi Pandor and DA's Belinda Bozzoli take a look at the new administrator's role in the student funding scheme.

John Maytham's Books: A stylish thriller and a man who moonlights as a superhero

John Maytham's Books: A stylish thriller and a man who moonlights as a superhero

John's 3 book picks for the week.

You will soon be able to book your learner and driving licence test online

You will soon be able to book your learner and driving licence test online

The online RTMC system has been created in a bid to put an end to corruption at licensing departments, among other reasons.

WC top cop has six months to tackle police shortages

WC top cop has six months to tackle police shortages

A report by the Public Service Commission found that 85% of police stations in the Western Cape are understaffed.

Popular articles
Zondo Commission of Inquiry kicks off with former statesmen as key witnesses

Zondo Commission of Inquiry kicks off with former statesmen as key witnesses

Former deputy finance minister Mcebisi Jonas, former GCIS CEO Themba Maseko and veteran ANC MP Vytjie Mentor are witnesses.

Zondo Commission into state capture to start hearings today

Zondo Commission into state capture to start hearings today

Day 1 of the judicial commission of inquiry into allegations of state capture will officially begin on Monday.

Survivor winner Tom Swartz vows to buy his wife 'new boobies and a family house'

Survivor winner Tom Swartz vows to buy his wife 'new boobies and a family house'

Swartz says he would have done anything to get the R1 million prize money.

'There is no way Magnus Malan could've done the things he is accused of'

'There is no way Magnus Malan could've done the things he is accused of'

Former police minister Adriaan Vlok has rejected accusations that former minister Malan was at the centre of a paedophile ring.

How Tracey Chambers is helping unemployed moms become entrepreneurs

How Tracey Chambers is helping unemployed moms become entrepreneurs

The Clothing Bank gives women access to discounted merchandise and 500 hours of training in money management and business skills.