Ford's image could get burnt by mishandling of Kuga controversy - expert

Ford motor company could suffer a massive blow to its brand due to the poor handling of their flaming Kuga vehicle models.

Motor News editor Mark Smyth says Ford has handled the controversy badly and could lose brand loyalty as a result.

During the past few weeks several Kugas equipped with the 1.6l EcoBoost engine have caught alight.

Three vehicles have burst into flames in the past week in East London, Vryburg and Brakpan.

Reshall Jimmy was killed in December 2015 when his Ford Kuga also caught alight.

Smyth advises that the car manufacturer should be recalling the car model, but Ford claims that investigations are ongoing.

He says that executives should be speaking out and responding to questions and public concerns, instead of remaining tight-lipped.

Smyth also explains the difference between recalling all vehicles versus free maintenance checks.

Take a listen to his analysis:


Recommended

by NEWSROOM AI
Read More
[WATCH] Up close and personal with Team Dimension Data for Qhubeka

[WATCH] Up close and personal with Team Dimension Data for Qhubeka

John Maythan chats to Team Dimension Data for Qhubeka about their upcoming races and their preparations.

Zanokhanyo Children’s Safety Home pleads for help after fire destroys home

Zanokhanyo Children’s Safety Home pleads for help after fire destroys home

Director of Zanokhanyo Children’s Safety Home Yondela Nyongo explains how the fire started that destroyed the children's home.

Hope for lions in captivity, Parliament reviews policy

Hope for lions in captivity, Parliament reviews policy

Senior trade officer for Wildlife in Trade Programme at Endangered Wildlife Trust Dr Kelly Marnewick say this is a positive step.

Would you have spoken out if you were in Zuma's Cabinet, asks John Maytham?

Would you have spoken out if you were in Zuma's Cabinet, asks John Maytham?

John wonders if most people would have spoken out and ended their political careers. What would you have done?

Mboweni threatens war against South African editors

Mboweni threatens war against South African editors

The Finance Minister's late night tweets have come under the spotlight.

[WATCH LIVE] Team Dimension Data for Qhubeka in studio with John Maytham

[WATCH LIVE] Team Dimension Data for Qhubeka in studio with John Maytham

On Thursday at 4 pm John chats to Team Dimension Data about giving bicycles to those in need.

Popular articles
Gift of the Givers' Dr Imtiaz Sooliman – angel amongst men – talks about money

Gift of the Givers' Dr Imtiaz Sooliman – angel amongst men – talks about money

"I have no desire for clothes. I have no desire for holidays. I have no desire for outings. All I see is the suffering of people…"

Group distances itself from N2 car spinners caught on film

Group distances itself from N2 car spinners caught on film

It turns out that the petrol heads who span cars on the N2 were part of the SA Torque Cape Town Breakfast Run.

Uber customer threatened with hockey stick by driver

Uber customer threatened with hockey stick by driver

An Uber customer shares how she was threatened by an Uber driver with a hockey stick after a disagreement.

Unauthorised debit orders: When last did you check your bank statement?

Unauthorised debit orders: When last did you check your bank statement?

Unauthorised debit orders are a huge problem affecting thousands of South Africans.

Heads to roll for N2 car spinning frenzy

Heads to roll for N2 car spinning frenzy

WC Traffic Chief says there was no authorisation given for cars to be spun on a provincial road with the protection of officers.