What could account for the high cost of the cinema experience

With the success of the opening weekend for Fast and the Furious 7, South Africa has now broken two box office records in the first four months of this year. But with this, comes a whole new heap of service challenges, according to Ster Kinekor Marketing Executive Doug Place.

After a number of listeners called in to complain about the expensive price of tickets and snacks at the cinema, Place says the cinema has seen an explosion in 2015 and that the South African cinema audience is growing. He says with such growth comes obstacles.

Ster Kinekor are very well aware of the issues including some of the very disappointing service experience and standards which have let customers down and let us down as a business. And that's indefensible.

Alternatives to cinema-going

According to Place, the experience of cinema-going is fundamentally different and incomparable to an at-home movie-viewing experience. And although there may be cheaper and more convenient ways to see films, he says the alternatives aren't better than what Ster Kinekor offers.

Place says that customers must remember that cinemas provide a global product and that, in comparison with the rest of the world, South Africa has the cheapest movie ticket fee.

Efforts by Ster Kinekor to reduce cinema expenses

Place says that Ster Kinekor's partnerships with Discovery Vitality and Edcon, to create customer loyalty programmes, help discount their ticket prices. He also mentioned their movie club card which offers customers half price tickets on Tuesdays.

Listen to the full conversation on Breakfast with Kieno Kammies:


This article first appeared on 702 : What could account for the high cost of the cinema experience


Recommended

by NEWSROOM AI
Read More
Fast & Furious 7 sprints past 50 Shades to set all-time box office record

Fast & Furious 7 sprints past 50 Shades to set all-time box office record

The film now holds the South African all-time opening weekend record.

Kids expect Sponge Bob; theatre shows 50 Shades of Grey

Kids expect Sponge Bob; theatre shows 50 Shades of Grey

Many adults find whips and chains scary, but imagine you’re 9 and you were expecting a man who lives in a pineapple under the sea.

How 50 Shades caused resurgence in cinema advertising

How 50 Shades caused resurgence in cinema advertising

Advertising in cinemas has dwindled over the years, but there was a sudden spike for the release of 50 Shades of Grey

50 Shades of Grey sets new South African movie records

50 Shades of Grey sets new South African movie records

Ster Kinekor reports that 50 Shades of Grey is smashing SA movie records for advance bookings and screens used.

Top 5 Tear Jerker Movies

Top 5 Tear Jerker Movies

Xolani and the Afternoon Drive had some on air fun, asking listeners to share what movies have made gents bawl in the cinema.

Popular articles
Vila Kasi TV station leaves employees out in the cold with no pay

Vila Kasi TV station leaves employees out in the cold with no pay

Employees of the start-up media house are angered for not receiving salaries as promised at the end of June.

Nhlanhla Nene asks trade unions for ideas on how to fund wage increase demands

Nhlanhla Nene asks trade unions for ideas on how to fund wage increase demands

Nene asked unions representing Eskom workers to provide ideas to fund wage increases after negotiations with Eskom deadlocked.

How Steinhoff shares doubled in just five days

How Steinhoff shares doubled in just five days

Founder of Herenya Capital Advisors, Petri Redelinghuys, explains how the embattled Steinhoff managed to double its share price in 5 days

Parents no longer have to travel with children's birth certificates

Parents no longer have to travel with children's birth certificates

The new Home Affairs upgrades to the system include printing parents details at the back of the child's passport.

SA-made Rolkem cake decoration products may not be safe to eat

SA-made Rolkem cake decoration products may not be safe to eat

The UK’s Food Standards Agency issued an advisory, claiming that Rolkem failed to confirm that their ingredients were safe to eat.

Criminals targeting homes with aluminium windows, warns neighborhood watch

Criminals targeting homes with aluminium windows, warns neighborhood watch

The Panorama, Welgelegen and Plattekloof Neighbourhood Watch has identified a new house break-in trend.

3 emergency numbers you should have on speed dial and how they work

3 emergency numbers you should have on speed dial and how they work

These are the emergency numbers you should have on your cellphone and this is what you must understand about how they work.