Ad Feature

Big brands take advantage of April fools day

April the first is no longer the domain of low key pranks by individuals or even fake stories by the media. It has also become a tool for companies to make themselves stand out by announcing new products and innovations, even if they're totally fictitious.

Here in South Africa, the Shoprite Checkers group announced a GPS-guided shopping trolley that would guide you to items on promotion, charge your cellphone, and connect customers to their in-store internet.

Jonathan Cherry says that many brands now realise the value of such an opportunity to grab the public's attention, and that while the ideas might not actually be real, they do reach out to you as they are practical and perhaps worth looking into.

Take a listen to his chat with Kieno Kammies below:

Pick of the week:

A video of a game ranger losing his temper with a tourist went viral recently, even gaining the attention of international media, but it turns out that it was an advertising campaign for Careers24.


Recommended

by NEWSROOM AI
Read More
Nando’s owns the internet! VW tests diesel fumes on humans and monkeys...

Nando’s owns the internet! VW tests diesel fumes on humans and monkeys...

NATIVE VML's Ben Wagner gives Nando’s #MarkFishChallenge tweet a “hero” rating, but slams VW for yet another, huge PR blunder.

Blitzboks will shake this off quicker than you can say ‘fraud’ - Bruce Whitfield

Blitzboks will shake this off quicker than you can say ‘fraud’ - Bruce Whitfield

The Money Show’s Bruce Whitfield asks ad expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

10 best South African ads of 2017

10 best South African ads of 2017

The Money Show’s Bruce Whitfield interviews branding and advertising expert Andy Rice.

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Predictably awesome new Nando's ad reminds South Africans ‘we can fix our sh$t’

Watch the Guptas pack their bags and run in Nando's inspiring new advertisement.

Jack Daniel's has the best Christmas advert ever

Jack Daniel's has the best Christmas advert ever

Bruce Whitfield asks branding and advertising expert Andy Rice to share with him the week’s advertising “heroes” and “zeroes”.

Top 10 April fool's day pranks that got us giggling

Top 10 April fool's day pranks that got us giggling

The first of April is always filled with fun and foolishness. We look at ten of the funniest pranks and gags from today

Popular articles
SA braces for horrific fuel price increases as oil hits 4-year high

SA braces for horrific fuel price increases as oil hits 4-year high

It's monstrous! The Money Show’s Bruce Whitfield interviews the Automobile Association of South Africa's Layton Beard.

Dros rape: 'He was sitting near the kid's play area...he had his eye on her'

Dros rape: 'He was sitting near the kid's play area...he had his eye on her'

The man allegedly attacked the six-year-old inside a toilet cubicle at a Dros franchise in Pretoria on Saturday.

New visa rules a relief for our economy and for jobs, says WC MEC

New visa rules a relief for our economy and for jobs, says WC MEC

The Western Cape government and SA Tourism have welcomed the amendments to South Africa's visa regulations.

'She says I'm just waiting for this c**lie to move so I can take the photo'

'She says I'm just waiting for this c**lie to move so I can take the photo'

A caller on the Eusebius McKaiser Show, Zeenat says she was called a derogatory word for Indian on Heritage Day.