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Big brands take advantage of April fools day

April the first is no longer the domain of low key pranks by individuals or even fake stories by the media. It has also become a tool for companies to make themselves stand out by announcing new products and innovations, even if they're totally fictitious.

Here in South Africa, the Shoprite Checkers group announced a GPS-guided shopping trolley that would guide you to items on promotion, charge your cellphone, and connect customers to their in-store internet.

Jonathan Cherry says that many brands now realise the value of such an opportunity to grab the public's attention, and that while the ideas might not actually be real, they do reach out to you as they are practical and perhaps worth looking into.

Take a listen to his chat with Kieno Kammies below:

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