ShapeShifter

Data, data everywhere! Meet Ornico Group’s Oresti Patricios…

The amount of data in our world has been exploding, and analysing large data sets — so-called big data — will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus.

McKinsey & Company

Oresti Patricios is the CEO of Ornico Group, a company that monitors and simplifies “big data” for companies wishing to grow and/or manage their reputations.

Patricios founded Ornico in 1984.

Ornico services 300 local advertisers, either directly or through their agencies.

The company opened Nigerian offices in 2010 as part of a major African expansion drive.

It currently operates in 14 countries on the continent.

The Money Show’s Bruce Whitfield interviewed Patricios for his weekly “ShapeShifter” feature.

Listen to the interview in the audio below (and/or scroll down for quotes from it).

I grew up in Cyrildene in Johannesburg.

Oresti Patricios

When everybody yings you must yang.

Oresti Patricios

When I did my Social Media MBA Myspace was rocking. Twitter was nowhere.

Oresti Patricios

Young people has the most amazing minds!

Oresti Patricios

I was diagnosed with cancer. While I was undergoing chemo I wasn’t working much; it was really boring staying home. It was a great opportunity to do an MBA.

Oresti Patricios

Nigeria is a crazy place.

Oresti Patricios

We felt that if we could get Nigeria right we could get it right anywhere.

Oresti Patricios

Kenya is an exciting space to be in at the moment.

Oresti Patricios

I change things on a continuous basis; it drives people crazy!

Oresti Patricios

Sandton is a bubble. Town is where it’s at.

Oresti Patricios

Click here (then“like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.

Read More
Lebohang Khitsane makes cutting edge tombstones (fancy a QR code on yours?)

Lebohang Khitsane makes cutting edge tombstones (fancy a QR code on yours?)

The Money Show’s Bruce Whitfield interviews the CEO of Bataung Memorial Tombstones.

Meet David Higgs; famed Chef at Marble restaurant (NOT a steakhouse!)

Meet David Higgs; famed Chef at Marble restaurant (NOT a steakhouse!)

The Money Show’s Bruce Whitfield interviews “live-fire” restaurant Marble’s Chef David Higgs.

Meet Thebe Ikalafeng, named one of Africa’s 100 most influential people

Meet Thebe Ikalafeng, named one of Africa’s 100 most influential people

The Money Show’s Bruce Whitfield interviews Brand Africa’s Ikalafeng for his weekly “ShapeShifter” feature.

Meet Herschel Jawitz of Jawitz Properties (founded on this day in 1969)

Meet Herschel Jawitz of Jawitz Properties (founded on this day in 1969)

Ray White interviews Jawitz Properties CEO Herschel Jawitz for The Money Show’s weekly “ShapeShifter” feature.

Looking for a dev job? Need a developer? OfferZen brings you together!

Looking for a dev job? Need a developer? OfferZen brings you together!

The Money Show’s Bruce Whitfield interviews OfferZen cofounder Malan Joubert.

Meet award-winning marketing guru (of 25 years!) Groovin Nchabeleng

Meet award-winning marketing guru (of 25 years!) Groovin Nchabeleng

Nchabeleng is the Executive Chair of black-owned Blueprint Group and former CEO of MMS Group, a division of Publicis Worldwide.

Popular articles
Cape Town's flexi work hours an 'absolute hit'

Cape Town's flexi work hours an 'absolute hit'

Tax advisory company Grant Thornton has extended remote working and flexible staff hours since the City's announcement.

Read Spur CEO Pierre van Tonder's open letter to Solidarity's Dirk Hermann

Read Spur CEO Pierre van Tonder's open letter to Solidarity's Dirk Hermann

"Dear Dirk, I refer to your open letter published on Maroela Media on 23 May in which you make some contentious statements..."

Trade union Solidarity sets the record straight on Spur 'boycott'

Trade union Solidarity sets the record straight on Spur 'boycott'

Spur boss puzzled by union support of the boycott, but Solidarity's Dirk Hermann clarifies letter was in his personal capacity.

'DStv agreeing to pay R 22 million fine is clear admission of guilt'

'DStv agreeing to pay R 22 million fine is clear admission of guilt'

Media Monitoring Africa's William Bird explains the impact of the latest agreement between DStv and the Competition Commission.

Grade 6 pupil falls to his death at Edgemead Primary

Grade 6 pupil falls to his death at Edgemead Primary

MEC for Education at Western Cape says an investigation will be launched into the school tragedy.

Another damning State Capture report, this time by academics

Another damning State Capture report, this time by academics

Stephen Grootes says this report looks into how state capture came about going back to 2009 with the arrival of the Guptas.