ShapeShifter

How flower power led to the creation of South Africa's oldest online store

Also read the following related articles:

* How Justin Drennan made it possible to run an online store without a warehouse

Ryan Bacher is co-founder and CEO of Netflorist, South Africa’s biggest online flower company.

Ryan Bacher completed a BA (Law) degree at Wits in 1994.

Under Ryan Bacher Netflorist has grown into a firm with five warehouses and 200 franchises, all over the country.

Ryan Bacher sits on the board of the South African chapter of the global non-profit Entrepreneurs Organisation.

Gourmet hampers, branded jewellery, Ecuadorian cigars… Netflorist also encompasses popular gifting website NetGifts.

Listen to the audio (scroll down) for more detail.

We started purely as an experiment. We knew nothing about flowers!

Netflorist MD Ryan Bacher

People were used to phoning a florist, so we didn’t have much to overcome. We did R30 000 in our first month, which is about the same revenue of a physical florist.

Netflorist MD Ryan Bacher

We don’t see ourselves as a florist; we see ourselves as a gifting service.

Netflorist MD Ryan Bacher

10 percent of our orders are coming from smartphones. But this is only going to increase.

Netflorist MD Ryan Bacher

We’ve had lots of enquiries, but we’d like to stay independent.

Netflorist MD Ryan Bacher

This article first appeared on 702 : How flower power led to the creation of South Africa's oldest online store


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