Entrepreneur Nicholas Xhonxa is helping brands tap into the township market and simultaneously transforming the face of the advertising industry.
Xhonxa is the co-founder of SSA Ads, a 100% black-owned business specialising in advertising and promotions.
SSA Ads provides brand activations, ad campaigns and brand development, offering special insights into township culture, consumption and demographics.
Xhonxa explains that it has always been his dream to become a business owner and maps his entrepreneurial journey with CapeTalk's Pippa Hudson.
Take a listen to his inspiring story: