Grammy Award-winning Pharrell Williams teams up with Woolworths South Africa

Retail giant Woolworths South Africa and Grammy Award-winning musician Pharrell Williams are teaming up.

More details regarding the alliance – the first of its kind for a South African retailer – will soon become available.

Listen to the audio (scroll down) to hear Pharell Williams speak about Woolworths SA and our interview of Woolies CEO Ian Moir.

He would not have come if our values didn’t align.

Ian Moir, Woolworths CEO

He’s a serious guy; he’s no ordinary musician. He’s very selective and we resonated with him.

Ian Moir, Woolworths CEO

This is not an attempt to gain new customers. This is about doing the right thing.

Ian Moir, Woolworths CEO

We want Pharrell Williams to make recycling cool.

Ian Moir, Woolworths CEO

We want this to be a long-term relationship.

Ian Moir, Woolworths CEO

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