Three of South Africa's most notable voice over (VO) artists have shared their insights into the industry.
Rethabile Ramaphakela co-owns a production company and is a VO artist best known for voicing Vuzu shows such as V-Entertainment and 10 Over 10.
Ramaphakela she says the hard-sell voice is dying down in the industry, and is being replaced by more natural tones.
Roald Woods "Rob Vega" is a veteran VO actor and says that aspiring voice artists need to be sincere and not try mimic voices.
People are looking for the 'un-voice-over' voice over.— Roald Woods, voice actor
Weza 'That Guy' Matomane is an MC, public speaker and VO artist who has done adverts for Nandos, Mzansi Magic, Vodacom, Castle, Nedbank and more.
Matomane says he also trains aspiring voice over artist to help them understand the nuance in the industry.
The voice over industry is pretty broad.— Weza 'That Guy' Matomane
VO artists can play characters, be announcers or narrators for various brands and briefs.
The trio share advice about the voice over industry, participate in a 'voice-off' on air, discuss prejudice in the industry, representation, training and sound evolution.
Take a listen: