Why the iconic Nokia 3310 is so appealing (and making a comeback!)

The Nokia 3310 is making its way back into the market.

According to reports, the phone will initially be available only to European and North American consumers.

The original version was retired in 2005 and it had sold 126 million units - making it the world's best selling phone, according to Nokia.

Media and tech expert Arthur Goldstuck explains that it was one of the most durable phones in the market and had a week's worth of battery life.

Goldstuck adds that the low price of the 3310 made it successful among youth at the time.

The 'brick' phone also enabled long text conversations back then, with an extended SMS character limit.

In a way, the 3310 was like the BlackBerry of its time.

Arthur Goldstuck, MD of World Wide Worx

Goldstuck says the return of the phone is a brilliant marketing move in the age of smart devices.

Bringing back an iconic phone like the 3310 and getting people talking about makes the world aware that the brand is back.

Arthur Goldstuck, MD of World Wide Worx

Listeners also called in to share their nostalgia about the Nokia 3310, from Snake II to Space Impact and the unforgettable ringtones.

Take a listen:


Recommended

by THE NEWSROOM

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Technnobyte: Samsung tell us what caused the Galaxy Note 7 to overheat

Technnobyte: Samsung tell us what caused the Galaxy Note 7 to overheat

Davos and how technology disrupts the world we live in, why the Galaxy Note 7 is overheating and Sennheiser’s wireless headphones

'WeChat is vastly more than WhatsApp'

'WeChat is vastly more than WhatsApp'

Best money apps for 2017... Stuff Magazine Editor-in-Chief Toby Shapshak discusses 2017’s must-have business apps.

Technobyte: More gadgets for your festive season gift list

Technobyte: More gadgets for your festive season gift list

On Technobyte this week we feature part two of the festive season gadget list – this week we look at the best smartphones of 2016

FillApp sends real-time fuel price changes direct to your phone

FillApp sends real-time fuel price changes direct to your phone

FillApp sends notifications of real-time fuel price fluctuations to help South African consumers save money.

Whatsapp is the safest messaging app - study

Whatsapp is the safest messaging app - study

Amnesty International report has revealed that Whatsapp is more secured than other services such as Snapchat and Telegram.

iPhone 7 launch a sneak peek into wireless future, says tech guru

iPhone 7 launch a sneak peek into wireless future, says tech guru

Apple has killed the analogue headphone jack in their iPhone 7 in a move towards a wireless technology era, but some aren't happy.

Seven predictions for the new iPhone 7

Seven predictions for the new iPhone 7

Tech guru Aki Anastasiou shares seven updates he thinks will be integrated into the iPhone 7, expected to be released tonight.

Technobyte: Whatsapp has roused the ire of their users

On Technobyte this week Whatsapp has roused the ire of their users, FNB launches their own branded smartphones, we review the Xiaomi Mi-Band and we ask why are we as users not using more of the speech recognition functionality on our devices.

You could be charging your phone wrong

You could be charging your phone wrong

Arthur Goldstuck's tips on how to prolong battery life on a smart phone - using the charger that came with phone is the best bet.

WhatsApp's end-to-end encryption seals chat security

WhatsApp's end-to-end encryption seals chat security

No one (at WhatsApp, in government or any other agency) will be able to access your private conversations on the updated version.

'Apple may lose loyal fans over rumored removal of headphone jack in new iPhone'

'Apple may lose loyal fans over rumored removal of headphone jack in new iPhone'

If Apple really intends to do away with the iPhone headphone jack in its next model, it could lose some fans of the smartphone.

Popular articles
Social media give President Ramaphosa the nod

Social media give President Ramaphosa the nod

Social media reacts with love and hope to President Ramaphosa's maiden State Of the Nation Address.

‘Maimane, Malema will find Ramaphosa harder to deal with than easy-target Zuma’

‘Maimane, Malema will find Ramaphosa harder to deal with than easy-target Zuma’

Afternoon Drive’s Stephen Grootes interviews Senior Research Associate at the Institute for Security Studies Judith February.

EFF's walk out was bizarre - Baleka Mbete

EFF's walk out was bizarre - Baleka Mbete

Speaker of Parliament Baleka Mbete shares her views on the future of Parliament and the readiness for Sona 2018

Hawks video shows fugitive Ajay Gupta leaving SA

Hawks video shows fugitive Ajay Gupta leaving SA

The Hawks are in possession of video footage showing Gupta, wanted in connection with Vrede dairy farm scandal, leaving SA.

Hope Ramaphosa: Cyril never lifted a finger to me, he wouldn't beat a woman

Hope Ramaphosa: Cyril never lifted a finger to me, he wouldn't beat a woman

Cyril Ramaphosa's ex-wife says abuse allegations spread by EFF leader Julius Malema are an attempt to tarnish his reputation.