ShapeShifter

Meet Sisa Ntshona; the CEO who wants to run SA Tourism like a business

We’ve got a beautiful country!

Sisa Ntshona, SA Tourism

We want to run SA Tourism like a business

Sisa Ntshona, SA Tourism

When the US President decides to put a ban on Muslims travelling; we see opportunities to quickly rearrange ourselves so that we become that conduit to bring those guys in.

Sisa Ntshona, SA Tourism

We are trying to make every South African a tourism ambassador.

Sisa Ntshona, SA Tourism

South Africa has become a wildly popular tourist destination.

Tourism supported 10.3% of all jobs in the country, the World Travel & Tourism Council estimated in 2012.

The Money Show’s Bruce Whitfield interviewed SA Tourism CEO Sisa Ntshona for his weekly “ShapeShifter” feature.

An accountant by training, Ntshona holds an MBA from GIBS.

Listen to the interview in the audio below (and/or scroll down for more quotes from it).

I was born in Alice in the Eastern Cape.

Sisa Ntshona, SA Tourism

I stumbled into banking.

Sisa Ntshona, SA Tourism

Tourism is the lever we want to pull to drive growth.

Sisa Ntshona, SA Tourism

Show me a sector and I’ll show you how tourism contributes to it.

Sisa Ntshona, SA Tourism

We have a budget of R1.2 billion.

Sisa Ntshona, SA Tourism

I haven’t been to De Aar… I’d also like to go to Tzaneen.

Sisa Ntshona, SA Tourism

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Article brought to us by Old Mutual.

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