Once upon a time to find a job, you’d read through numerous postings in newspapers.
And while newspapers still publish jobs, there’s no denying that more and more people search for jobs online.
The recruitment industry has been turned on its head and Facebook wants a slice of the pie.
The social media giant has announced that ‘company page admins’ on Facebook can now create job posts, track applications, and communicate with applicants.
After posting a job, ‘page admins’ will be able to review applications and contact applicants in Messenger.
To reach a wider audience, companies can also boost their job posts.
The job posts will appear in users’ News Feeds, in the new bookmark for jobs, and alongside other posts on business pages.
When you click on the “Apply Now” button, a form will open that’s populated with information from your profile on Facebook. Applicants can review and edit their information before submitting an application.
They’ve started by rolling it out in the US and Canada, but are planning on a full global roll-out soon.
Recruitment specialist Ruth Gowar says the landscape has changed immensely since the rise of digital media.
She says the internet has allowed companies to headhunt potential employees and candidates are presented to companies at a quicker rate.
Now, it's all completely different. You cannot just walk into a recruitment agency. You have to apply and e-mail your CV. We don't accept hard copies anymore.— Ruth Gowar, owner and consultant at RMG Recruitment
Most of my advertising is on Facebook. I can target my job adverts on Facebook. Computer literacy is an absolute must.— Ruth Gowar, owner and consultant at RMG Recruitment
Take a listen to the full discussion on digital media and job-hunting: