Companies need to think of consumers as citizens, not consumers - Dion Chang

Flux Trends has tracked how people's level of awareness, normally referred to as 'woke', has not only influenced social norms and politics, but also businesses around the world.

Chang explains that 'woke' refers to someone who knows what's happening in the community relating to racism and social injustice.

He says most companies brands have started responding to political arena.

There has been blurring of lines on what business used to do, which is focusing on the bottom line, and a slow realisation that you can't just be bottom-line driven.

Dion Chang, trend analyst and founder of Flux Trends

Many companies are shifting from sales-based mentality to a value-based mentality.

Dion Chang, trend analyst and founder of Flux Trends

Chang explains what companies need to do to remain relevant to a 'woke' community.

The easiest way to do it is that you don't think of your customers as consumers, you think of them as citizens.

Dion Chang, trend analyst and founder of Flux Trends

You looking not as a transaction relationship with your customers, but a transformational relationship.

Dion Chang, trend analyst and founder of Flux Trends

All these companies have now this responsibility of pushing for change.

Dion Chang, trend analyst and founder of Flux Trends

Listen to the full interview with Dion Chang below...


This article first appeared on 702 : Companies need to think of consumers as citizens, not consumers - Dion Chang


Recommended

by NEWSROOM AI
Read More
'What took big banks so long to shut Gupta accounts?', Pieter-Louis Myburgh asks

'What took big banks so long to shut Gupta accounts?', Pieter-Louis Myburgh asks

Journo Pieter-Louis Myburgh says other banking execs need to be questioned about their potential complicitness in the Gupta saga.

[LISTEN] Unity has always plagued the union movement - Jay Naidoo

[LISTEN] Unity has always plagued the union movement - Jay Naidoo

A discussion on the state of trade unions in South Africa pre and post-1994.

Trevor Noah schools 'colour blind' right-winger on racial politics

Trevor Noah schools 'colour blind' right-winger on racial politics

Trevor Noah and US commentator Tomi Lahren got into a heated debate over her views on Black Lives Matter and race relations.

#FridayStandIn thoughtful conversations on civil society and student protests

#FridayStandIn thoughtful conversations on civil society and student protests

Nomfundo Walaza looked at the role of civil society 'minding the gap', and psychological fallout of Fees Must Fall protests.

How do universities tackle decolonisation project?

How do universities tackle decolonisation project?

Decolonisation has emerged as a buzzword in recent students protests challenging white supremacist ways of thinking.

#RhodesMustFall - 'A Movement that has shaken foundations of SA'

#RhodesMustFall - 'A Movement that has shaken foundations of SA'

Student activist Wanelisa Xaba speaks to Nomboniso Gasa about what the #RhodesMustFall movement is all about.

Popular articles
Heinrich Volmink could've been a good mayor but Dan Plato gets the livery collar

Heinrich Volmink could've been a good mayor but Dan Plato gets the livery collar

Prof Jonathan Jansen sings Volmink's praises as Dan Plato is elected to lead the City of Cape Town taking over from De Lille.

'We can barely enforce tobacco legislation, how will we to deal with dagga?'

'We can barely enforce tobacco legislation, how will we to deal with dagga?'

International law enforcement expert and former Drug Unit Commander Lobo das Neves says ruling opens a different can of worms.

Concourt ruling on cannabis needs to filter down to cops, says dagga couple

Concourt ruling on cannabis needs to filter down to cops, says dagga couple

Myrtle Clark and Julian Stobbs, dubbed the dagga couple, have been trying for years to have dagga legalised.

Kaptein Kurt Darren on music and all the money he’s making from it

Kaptein Kurt Darren on music and all the money he’s making from it

Laat die dansvloer brand! The Money Show’s Bruce Whitfield interviews Afrikaans musician Kurt Darren.

ConCourt rules dagga legal for private use, but what is private?

ConCourt rules dagga legal for private use, but what is private?

Associate Professor of Law at Wits University James Grant says the ConCourt did not define what private use was.

Cape Town dams on 70% for the first time since 2015

Cape Town dams on 70% for the first time since 2015

Cape Town's dam levels have hit the 70% mark but experts say Capetonians still have to be cautious in their water consumption.

17-year-old learner killed teacher for not allowing him to jump the food queue

17-year-old learner killed teacher for not allowing him to jump the food queue

Spokesperson for Education department says the fact that this learner is still in Grade 10 at 17 may indicate there is a problem.