Ford issues an olive branch to Kuga owners

US auto-maker Ford extends an olive branch to Kuga owners covering them for a 6 year or 200 000km warranty (whichever comes first) through its Kuga PremiumCare Extended Plan.

This comes after over 30 Kuga drivers were preparing a class action lawsuit against the company they believe should be held accountable and more than 45 incidents were reports in which Ford Kuga’s caught alight.

One incident resulted in a loss of life.

Last month, Ford South Africa recalled some 4, 5000 Kuga 1.6l model vehicles that were sold in South Africa.

This followed a number of reports that suggested those particular vehicles were spontaneously catching alight. The reason is said to be due to overheated engines.

But how effective is this olive branch?

According to Mark Smyth, editor of Motor News in the Business Day,

“There are some people for which the peace of mind factor is the most important thing, while there will still be others out there still concerned….”

Mark Smyth, editor of Motor News, Business Day

He explains that the auto-maker will be mostly conducting software upgrades to the vehicles.

Ford might not have handled the situation right, but people might be grateful for this extended warranty.

He says the effect of this on the Ford brand and sales will become clearer over the next few months.

Listen to the entire interview with Mark Smyth below:

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