We don't have to have alcohol ads, says Soul City Institute

Alcohol advertisements, as well as taverns that operate near schools, tempt children to start drinking at a young age, according to a new study released by the Soul City Institute for Social Justice.

The study found that using celebrities, popular music, catchy slogans and scenarios projecting refreshment, relaxation and friendship in alcohol advertisements entices young people to drink alcohol.

Soul City's Dr Sue Goldstein says while alcohol ads are not the only factors in underage drinking, the adverts are something that can be regulated.

It's one of the things we can control most easily to help stop enticing young people... We don't have to have (alcohol) advertising.

Dr Sue Goldstein, Programme Executive at Soul City Institute for Social Justice

Goldstein says that removing alcohol advertising can help deter young children from experimenting with alcohol.

She unpacks the research findings and interventions needed to help address the normalisation of irresponsible drinking.

Take a listen:


Recommended

by NEWSROOM AI

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
Jabu Mahlangu on his struggle with alcohol and drugs as a young soccer star

Jabu Mahlangu on his struggle with alcohol and drugs as a young soccer star

Retired Kaizer Chiefs and Bafana Bafana player Jabu Mahlangu opens up about his battles with booze and drugs when he found fame.

Functioning alcoholic turned sobriety advocate on the benefits of quitting booze

Functioning alcoholic turned sobriety advocate on the benefits of quitting booze

After being diagnosed with breast cancer, sobriety advocate Janet Gourand quit alcohol and has never looked back.

Find out how and why you should cut out booze for Dry January

Find out how and why you should cut out booze for Dry January

Many people decide to give their liver a break after festive season revelry and World Without Wine teaches you how to do it.

State to clamp down on retail liquor outlets to combat SA’s drinking problem

State to clamp down on retail liquor outlets to combat SA’s drinking problem

DTI DDG McDonald Netshithenze says liquor stores and pubs may be liable for selling booze to customers already over the limit.

Draft bill to hike booze age to 21 open for public comment

Draft bill to hike booze age to 21 open for public comment

Proposals include raising the legal alcohol consumption age from 18 to 21 and a cracking down on liquor advertising.

Alcohol ads in sport 'normalise' youth booze culture, says public health expert

Alcohol ads in sport 'normalise' youth booze culture, says public health expert

Dr Susan Goldstein says that alcohol advertising in sports can be harmful to young, impressionable children.

Popular articles
If all goes as planned, there will be no load shedding this week - Eskom

If all goes as planned, there will be no load shedding this week - Eskom

Eskom spokesperson Khulu Phasiwe says there will be no load shedding this week as Eskom looks to get back to normal.

This video doorbell let's homeowners check on the front door from their phones

This video doorbell let's homeowners check on the front door from their phones

On Technobyte this week the traditional doorbell goes hi-tech, Uber wants to fly you and Google is launching an AI lab in Ghana.

[WATCH] Eusebius Mckaiser: I call BS on Malema's racism targeting Indians

[WATCH] Eusebius Mckaiser: I call BS on Malema's racism targeting Indians

Show host Eusebius McKaiser says EFF's leader Julius Malema's comments on Indians are grossly unacceptable and irresponsible.

[WATCH] Portuguese commentator goes wild over Christiano Ronaldo

[WATCH] Portuguese commentator goes wild over Christiano Ronaldo

Check out the latest tweets and social posts on What's Gone viral with Khabazela...

[LISTEN] State capture crippled our economy - Pravin Gordhan

[LISTEN] State capture crippled our economy - Pravin Gordhan

Minister of Public Entreprises Pravin Gordhan explains the condition of state owned enterprises and the changes he is making.

WCED objects to education dept making history compulsory

WCED objects to education dept making history compulsory

MEC of Education in the WC Debbie Schäfer says South Africa doesn't need more historians but children should be economy savvy.

Here's how to check your load shedding schedule in Cape Town

Here's how to check your load shedding schedule in Cape Town

Stage 1 load s​hedding has been declared nationally. The City of Cape Town has urged residents to take note of the schedules.

Man who dumped body of family dog in street demoted at top JHB law firm

Man who dumped body of family dog in street demoted at top JHB law firm

Media law guru Emma Sadleir warns employees online that there are many potential events that could bring a company into disrepute.

Don’t earn much? How to best invest tiny amounts...

Don’t earn much? How to best invest tiny amounts...

Earn peanuts, but want to start investing? You can now buy even tiny fractions of a share at a time. And it's very simple!