Alcohol advertisements, as well as taverns that operate near schools, tempt children to start drinking at a young age, according to a new study released by the Soul City Institute for Social Justice.
The study found that using celebrities, popular music, catchy slogans and scenarios projecting refreshment, relaxation and friendship in alcohol advertisements entices young people to drink alcohol.
Soul City's Dr Sue Goldstein says while alcohol ads are not the only factors in underage drinking, the adverts are something that can be regulated.
It's one of the things we can control most easily to help stop enticing young people... We don't have to have (alcohol) advertising.— Dr Sue Goldstein, Programme Executive at Soul City Institute for Social Justice
Goldstein says that removing alcohol advertising can help deter young children from experimenting with alcohol.
She unpacks the research findings and interventions needed to help address the normalisation of irresponsible drinking.
Take a listen: