We don't have to have alcohol ads, says Soul City Institute

Alcohol advertisements, as well as taverns that operate near schools, tempt children to start drinking at a young age, according to a new study released by the Soul City Institute for Social Justice.

The study found that using celebrities, popular music, catchy slogans and scenarios projecting refreshment, relaxation and friendship in alcohol advertisements entices young people to drink alcohol.

Soul City's Dr Sue Goldstein says while alcohol ads are not the only factors in underage drinking, the adverts are something that can be regulated.

It's one of the things we can control most easily to help stop enticing young people... We don't have to have (alcohol) advertising.

Dr Sue Goldstein, Programme Executive at Soul City Institute for Social Justice

Goldstein says that removing alcohol advertising can help deter young children from experimenting with alcohol.

She unpacks the research findings and interventions needed to help address the normalisation of irresponsible drinking.

Take a listen:


Recommended

by NEWSROOM AI
Read More
Jabu Mahlangu on his struggle with alcohol and drugs as a young soccer star

Jabu Mahlangu on his struggle with alcohol and drugs as a young soccer star

Retired Kaizer Chiefs and Bafana Bafana player Jabu Mahlangu opens up about his battles with booze and drugs when he found fame.

Functioning alcoholic turned sobriety advocate on the benefits of quitting booze

Functioning alcoholic turned sobriety advocate on the benefits of quitting booze

After being diagnosed with breast cancer, sobriety advocate Janet Gourand quit alcohol and has never looked back.

Find out how and why you should cut out booze for Dry January

Find out how and why you should cut out booze for Dry January

Many people decide to give their liver a break after festive season revelry and World Without Wine teaches you how to do it.

State to clamp down on retail liquor outlets to combat SA’s drinking problem

State to clamp down on retail liquor outlets to combat SA’s drinking problem

DTI DDG McDonald Netshithenze says liquor stores and pubs may be liable for selling booze to customers already over the limit.

Draft bill to hike booze age to 21 open for public comment

Draft bill to hike booze age to 21 open for public comment

Proposals include raising the legal alcohol consumption age from 18 to 21 and a cracking down on liquor advertising.

Alcohol ads in sport 'normalise' youth booze culture, says public health expert

Alcohol ads in sport 'normalise' youth booze culture, says public health expert

Dr Susan Goldstein says that alcohol advertising in sports can be harmful to young, impressionable children.

Popular articles
Hits from the bong (it’s legal!)… then off to work I go?

Hits from the bong (it’s legal!)… then off to work I go?

The consequences of consuming dagga at home and showing up at the office high. Bruce Whitfield interviews a labour lawyer.

Tax ombud to probe Sars – yet again - after taxpayers complain

Tax ombud to probe Sars – yet again - after taxpayers complain

The Money Show’s Bruce Whitfield interviews Adv. Eric Mkhawane, CEO at the Office of the Tax Ombud.

Assisted suicide activist facing murder charge released on bail

Assisted suicide activist facing murder charge released on bail

Eyewitness News reporter Shamiela Fisher gives a summary of the court proceedings for Sean Davison.

Heinrich Volmink could've been a good mayor but Dan Plato gets the livery collar

Heinrich Volmink could've been a good mayor but Dan Plato gets the livery collar

Prof Jonathan Jansen sings Volmink's praises as Dan Plato is elected to lead the City of Cape Town taking over from De Lille.

Key things to consider ahead of your retirement

Key things to consider ahead of your retirement

If you’re a baby boomer on the brink of retirement, here are a few things to consider ahead of time.

17-year-old learner killed teacher for not allowing him to jump the food queue

17-year-old learner killed teacher for not allowing him to jump the food queue

Spokesperson for Education department says the fact that this learner is still in Grade 10 at 17 may indicate there is a problem.