The 702 Sun International CEO SleepOut™ challenges business leaders to join the global movement and look beyond profits to purpose.
Watch the live stream launch below.
This morning marks the launch of The 702 Sun International CEO SleepOut at the JSE in Sandton, Johannesburg which will see hundreds of South Africa’s most powerful business leaders and influencers sleep on the street with nothing but cardboard, a sleeping bag and a mug of soup to fortify them against the chilly Highveld winter night.
Inspired by the global humanitarian movement the first South African CEO SleepOut aspires to ignite a new wave of philanthropy.
In a world challenged by tremendous social problems, a new way of inspiring social change was needed to assist with one of South Africa’s most pressing problems - vulnerable children and youth, including those living on our streets.
Watch this video of the St Vincent de Paul CEO Sleepout in Australia in 2013 for more information:
This article first appeared on 702 : WATCH: The launch of the 702 Sun International CEO SleepOut