ANC government does not take media communications seriously - media expert

The role of communications within government departments has been under the spotlight as Social Development Department refused to answer certain questions regarding the social grants payments saga.

Strategic communications and crisis management specialist, Makhosini Nkosi, says the current African National Congress (ANC) government doesn't take communications seriously.

The people who come in as communicators get bureaucratised. You become a government employee. When a minister comes you have to stand up, and that's says there is a power relation there.

Makhosini Nkosi, strategic communications and crisis management specialist

You have limitations on what you may say or not say because your job depends on it.

Makhosini Nkosi, strategic communications and crisis management specialist

What I have noticed with the ANC is that this current government doesn't take communications very seriously.

Makhosini Nkosi, strategic communications and crisis management specialist

What makes the current crop - not all of them- of government communicators, is they tend to take a cue from principals who very distrustful of the media.

Makhosini Nkosi, strategic communications and crisis management specialist

Metro FM presenter and public relations coach, Rams Mabote, says current government also fails to admit mistakes and reassure people where there is uncertainty.

There should not be an adversarial relationship between the press and government. It is not what we should be striving for, if we all have the same agenda, which is the interest of the country.

Rams Mabote, Metro FM presenter and public relations coach

Our jobs at communications is to manage perception. Facts are important.... Do not get stuck with the facts because that's when you are going to be grilled. Manage perception that you are managing something, and something is being done.

Rams Mabote, Metro FM presenter and public relations coach

Listen to the full conversation below...


This article first appeared on 702 : ANC government does not take media communications seriously - media expert


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