Business Books

How to put your finances in the only hands you can trust – your own!

The Money Show’s Bruce Whitfield interviewed John Kay, author of “The Long and the Short of It: A Guide to Finance and Investment for Normally Intelligent People Who Aren't in the Industry” for his weekly business book review.

Scroll down to listen to the interview.

Description on Amazon:

This book provides a guide to the complexities of modern finance.

It describes the basics of investment and the sophisticated innovations of the modern financial system.

It explains how the follies of finance have threatened the stability of the world economy, and describes an environment that is complex and sophisticated, but greedy, cynical and self-interested.

This book explains how to put your finances in the only hands you can confidently trust - your own.

Readers will learn everything they need to be their own investment manager.

They will recognise their investment options, the institutions that try to sell them, and how to distinguish between fact and fiction in what companies say.

They will discover the principles of sound investment and the research that supports these principles.

Crucially, they will learn a practical investment strategy and how to implement it.

Leading economist and hugely successful investor John Kay uses his academic credentials and practical experience to lay out the key principles of investment with characteristic clarity and dry humour.

This is the only book about finance and investment anyone needs, and the one book they must have.

Click here (then“like” the page) to follow Bruce on Facebook.

Enter your email address in the form below to receive a newsletter containing the most-read articles of the week from Bruce Whitfield’s The Money Show every Friday morning in your inbox.

Subscribe to our Business Wrap Newsletter

Article brought to us by Old Mutual.

CapeTalk welcomes all comments that are constructive, contribute to discussions in a meaningful manner and take stories forward.

However, we will NOT condone the following:

  • Racism (including offensive comments based on ethnicity and nationality)
  • Sexism
  • Homophobia
  • Religious intolerance
  • Cyber bullying
  • Hate speech
  • Derogatory language
  • Comments inciting violence.

We ask that your comments remain relevant to the articles they appear on and do not include general banter or conversation as this dilutes the effectiveness of the comments section.

We strive to make the CapeTalk community a safe and welcoming space for all.

CapeTalk reserves the right to: 1) remove any comments that do not follow the above guidelines; and, 2) ban users who repeatedly infringe the rules.

Should you find any comments upsetting or offensive you can also flag them and we will assess it against our guidelines.

CapeTalk is constantly reviewing its comments policy in order to create an environment conducive to constructive conversations.

Read More
How to make (young, increasingly populous and urbanised) Africa work

How to make (young, increasingly populous and urbanised) Africa work

The Money Show’s Bruce Whitfield interviews Brenthurst Foundation Director Greg Mills about his book “Making Africa Work”.

Will the ANC split? Will the DA rule? A Scenario Expert on the fate of the SA...

Will the ANC split? Will the DA rule? A Scenario Expert on the fate of the SA...

Scenario Expert Jakkie Cilliers discusses his book “Fate of the Nation: 3 Scenarios for South Africa's Future”.

You can learn to be a leader, suggests new evidence from neuroscience

You can learn to be a leader, suggests new evidence from neuroscience

Regular book-reviewer Ian Mann discusses a new book entitled “Neuroscience for Leadership - Harnessing the Brain Gain Advantage”.

The art of crowdsourcing the money to kick-start your big idea

The art of crowdsourcing the money to kick-start your big idea

Sumitra Nydoo interviews Alex Daly, author of “The Crowdsourceress: Get Smart, Get Funded, and Kickstart Your Next Big Idea”.

Africa's billionaires: inspirational stories behind how they made their fortunes

Africa's billionaires: inspirational stories behind how they made their fortunes

Penniless priest… Barefoot apple-seller… Forbes Africa’s Chris Bishop discusses his new book about super-wealthy Africans.

'South Africans poorly served by economic choices our governments made'

'South Africans poorly served by economic choices our governments made'

Brian Kantor, author of “Get South Africa Growing”, discusses his book with The Money Show’s Bruce Whitfield.

Popular articles
CoCT 'Water Resilience Plan' to produce 500 million litres of water per day

CoCT 'Water Resilience Plan' to produce 500 million litres of water per day

City of Cape Town Mayor, Patricia de Lille held a media briefing to share the City’s 'Water Resilience Plan' on Thursday.

"I bumped into Anoj Singh and Eskom's Prish Govender at the Hyde Park Hotel"

"I bumped into Anoj Singh and Eskom's Prish Govender at the Hyde Park Hotel"

Sikhonathi Mantshantsha says surely as Anoj Singh is on suspension, he should not be talking to Eskom employees.

Journos walk out of Bathabile Dlamini's briefing after 2 hour wait

Journos walk out of Bathabile Dlamini's briefing after 2 hour wait

EWN's Gia Nicolaides says journalists walked out of the media briefing on social grants after waiting for hours for her to arrive.

Grace Mugabe used normal passport and can't enjoy diplomatic immunity

Grace Mugabe used normal passport and can't enjoy diplomatic immunity

Shadow Minister of International Relations says Mugabe's case should not be debated any further as she can't enjoy any privileges.

Snow turns parts of SA into winter wonderland

Snow turns parts of SA into winter wonderland

Parts of the Northern Cape, Eastern Cape and Western Cape are covered in snow as a strong cold front sweeps SA.

Grace Mugabe invokes diplomatic immunity as Zim-SA relations get tense

Grace Mugabe invokes diplomatic immunity as Zim-SA relations get tense

Grace is still in South Africa and her husband, Zimbabwean President Robert Mugabe, is due to land in the country this afternoon.