Bernard Fehon, who is the Founder of the #CEOSleepout, joined 702 and Sun International at the JSE this morning for the launch of the event that will take place on the coldest night in June 2015.
He spoke to Bruce about what inspired him to first ask CEO's to sleep outside:
The first CEO Sleepout in 2006 was the brainchild of Bernard along with the charity Vinnies, business associates, volunteers and his family.
The inaugural event was kicked off on 21 June 2006 at Sydney Olympic Park.
Bernard says that the main reason the CEO Sleepout is so successful as a charity event is because everyone can (and kind of has to) sleep, even the most stressed CEO:
Local charity for homeless young people, Girls and Boys Town will receive all of the proceeds from the event:
This evening on _The Money Show, _Bruce Whitfield kicks off the challenge by asking a few CEO's to rise to the challenge live on the radio! Tune in between 6 and 8pm tonight to find out who will be brave enough to rise to the challenge.
You can find out more information about how to nominate a South African CEO here.